Italian luxury brand Tod’s is expanding its digital product passports (DPP) offering in collaboration with the Aura Blockchain Consortium and Temera to include its My Gommino collection. The traceable initiative builds on the successful implementation of DPPs for its custom Di Bag as part of the luxury brand’s commitment to enhancing...
17 Mar 2025
Luxury label Tod’s has joined the growing number of high-end brands adding digital product passports (DPP) to its customer experiences, a move it made after joining non-profit organisation Aura Blockchain Consortium. The Italian brand has integrated the DPP into its custom Di Bags, which will each now be digitally linked to a traceability token...
21 Nov 2023
Italian luxury house Loro Piana is making its sustainability processes more transparent to customers, enabling select products to be traced from fibre to store. While the brand says it knows every pair of hands making its products from farm to final finishing, a new tech-led era of traceability and transparency means the end consumer can also...
17 Mar 2023
Aura Blockchain Consortium has announced it will be joining the Prince of Wales’ Sustainable Markets Initiative Fashion Task Force, developed to aid in the acceleration of a sustainable fashion future. Launched by the Prince of Wales in 2020, the Fashion Task Force is already working with the likes of Burberry, Chloé and Armani to establish its...
7 Jun 2022
The Aura Blockchain Consortium, which was founded in April 2021 by LVMH, Prada Group, Cartier, part of Richemont and OTB Group, has announced the launch of a blockchain-based platform designed for luxury brands. Aura SaaS, described in a release as a “game-changing cloud-based SaaS solution”, has been introduced by the consortium to enable...
14 Jan 2022
Fashion conglomerate LVMH is joining forces with the Prada Group and Cartier, part of Richemont, to form the Aura Blockchain Consortium to address the “shared challenges” of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The move marks the first global blockchain consortium dedicated to the luxury...
20 Apr 2021
