Aubade news and archive

Aubade restructures its sales organisation in France to accelerate its omnichannel strategy

Lingerie house Aubade, part of the Calida group, is undergoing a major structural transformation. Under the leadership of its managing director, Claire Masson, the company announced the creation of a centralised retail team on Thursday, January 8. This new entity merges the retail, space management and wholesale divisions to respond more...

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Calida H1 sales dip, profit rises due to Lafuma Mobilier sale

The Swiss lingerie group Calida Holding AG (Calida Group) suffered substantial sales losses in the first six months of the 2025 financial year. However, the sale of the outdoor furniture division, Lafuma Mobilier, resulted in a higher profit. In its half-year report published on Thursday, the group also emphasised its commitment to continuing...

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Calida Group posts H1 loss, sales decline 8.8 percent

Calida Group’s currency-adjusted sales declined 8.8 percent to 111.3 million Swiss francs in the first six month period. Adjusted operating profit from continuing operations was 0.5 million Swiss francs, while adjusted net loss was 0.5 million Swiss francs. “Optimization of our group structure and personnel is progressing as planned. The recent...

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Calida Group posts 4.6 percent drop in 2023 sales

Calida Group sales in 2023 were 304.4 million Swiss francs, down 4.6 percent from a year earlier, or down 1.7 percent when adjusted for currency effects. Calida brand's share of group sales was 157.7 million Swiss francs, an increase of 3.8 percent adjusted for currency effects or 1.8 percent in CHF, while against the brand’s pre-pandemic...

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Calida Group reports loss, sales drop

Total Calida Group sales from continuing operations were 160.2 million Swiss francs, down 2 percent, adjusted for currency effects. The company said, sales were negatively impacted by currency effects by 3.8 percent. Calida suffered a loss of 15.1 million Swiss francs in the first half of 2023. The company posted an operating profit of 8.2...

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Fashion

Elie Saab to launch lingerie with Aubade

French lingerie brand Aubade has announced that it is collaborating with haute couture house Elie Saab on three capsule collections of “elaborate” lingerie and nightwear for autumn/winter 2023. Launching in July 2023, the collaboration will include the ‘My Desire’ lingerie collection and the ‘Whimsical Affair’ nightwear range that plays on the “...

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Calida Group CFO Sacha Gerber steps down

Sacha D. Gerber, chief financial officer (CFO) and member of the Calida Group executive management, has decided to take on a new professional challenge outside the group. Commenting on the development, Timo Schmidt-Eisenhart, CEO of the Calida Group, said: "With his high level of expertise and great commitment, Sacha D. Gerber has contributed to...

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Calida Group posts 17.6 percent revenue growth

Despite the uncertainty in global consumer markets, Calida Group said all brands posted positive growth in the first half of 2022. In total and adjusted for currency effects, group sales increased 17.6 percent and 14.8 percent organic to 172.2 million Swiss francs. “The Calida Group’s well-balanced omni-channel business model once again proved...

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Calida Group names Hanna Huber as chief information & digital officer

The Calida Group has appointed Dr Hanna Huber as chief information & digital officer (CIDO). The company said in a release that Huber is expected to assume her position in January 2023. Commenting on Huber’s appointment, Timo Schmidt-Eisenhart, CEO of the Calida Group said: "We are delighted to have been able to recruit Dr Hanna Huber for this...

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Calida Group acquires premium lingerie brand Cosabella for 80 million dollars

The Calida Group has acquired American premium lingerie and loungewear brand Cosabella for a total package of 80 million dollars including earn out thus reinvesting the sales proceeds from Millet Mountain Group. Commenting on the development, Hans-Kristian Hoejsgaard, chairman of the Calida Group board said: “With the acquisition of the strong...

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Calida Group nominates two new board members

Calida Holding AG is nominating Patricia Gandji and Laurence Bourdon-Tracol for election to the board of directors at the forthcoming annual general meeting to be held on April 14, 2022. The company said in a release that Nathalie Gaveau and Marco Gadola, current members of the board, will not be standing for re-election. Commenting on the...

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Calida Group sales and profit increase in 2021

The Calida Group generated sales of 298 million Swiss francs, an increase of 19.2 percent adjusted for currency effects. The company said, all brands achieved double-digit growth: Calida contributed sales of 152.7 million Swiss francs, up 12.8 percent, followed by Aubade with 72.2 million Swiss francs, up 28.8 percent and Lafuma Mobilier with...