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Ashworth Gold Company founder returns as creative director

John Ashworth, the founder of Ashworth Golf Company, has announced his return to the golf apparel brand to assume the role of creative director. Ashworth, who founded his namesake company in 1987, ultimately stepped down from his leadership position in 1997. Since then, Ashworth Golf Company has continued to change hands. The brand was bought by...

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US-born golf brand Ashworth collaborates with Hong Kong upcomer Mountain Yam

A desire for heritage labels to lean in on the youthful creativity of emerging brands is not an entirely new concept. Such a partnership typically hopes to appeal to younger consumers that are drawn to the sometimes more forward-thinking or innovative approach of designers that can be attributed to their respective generation. It was this that...

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