Accounting and consulting firm PwC has analysed the impact of the metaverse on the retail and consumer goods industry. After all, the market volume of metaverse-related technologies was around 48 billion US dollars (around 40 billion pounds) in 2020 and is expected to grow at an annual rate of 43 percent until 2025. Retailers and manufacturers...
25 Jul 2022
London’s Mayfair shopping district has launched a new virtual platform allowing visitors to explore the destination through augmented reality (AR). The new feature, entitled ‘In a Mayfair Fashion’, which will be available to use until September 30, 2022, provides visitors with QR codes at notable locations which, when interacted with, bring up...
1 Jul 2022
US retailer Walmart has announced that it has entered into an agreement to acquire augmented reality (AR) optical technology company, Memomi. The AR-centred firm has worked with Walmart and Sam’s Optical since 2019, via both the retailers’ stores and through e-commerce experiences. It comes as Walmart looks to build on its personalised optical...
30 Jun 2022
Media publication British Vogue has revealed a collaboration with social media platform Snapchat in the form of an interactive augmented reality (AR) exhibition. Curated by Edward Enninful, ‘Vogue x Snapchat: Redefining the Body’ will take a look into how AR could enrich the world of physical fashion via the transformation of designer garments...
21 Jun 2022
Chinese online marketplace Alibaba has led a 60 million dollar funding round for augmented reality (AR) company, Nreal. The latest series C+ fundraising for the China-based company has brought its total investments to 200 million dollars in 12 months. The new funding will go towards R&D, accelerating the company’s growth to new markets and...
1 Apr 2022
Innovative fashion label Pangaia has revealed a new partnership with Snapchat involving a virtual try-on augmented reality (AR) campaign for its Grape Leather Sneaker range. Through the AR experience, UK Snap users will be able to virtually try on the brand’s new sneaker range and swipe through colour options to view which style they prefer....
28 Mar 2022
Taking another step in the direction of the metaverse, Meta, formerly Facebook, has introduced three-dimensional (3D) advertising to its social media platforms, bringing a more interactive way of displaying ads. Developed in collaboration with e-commerce technology company Vntana, the feature will be available through both Facebook and Instagram...
25 Mar 2022
Ethical retail platform The Canvas is set to present a special installation at Milan Fashion Week, which will include a curation of its brands and the launch of its first non-fungible token (NFT) collection. As part of the 2022 edition of the concept trade show White Milano, the New York-based platform’s installation, entitled Down to Earth,...
21 Feb 2022
Social media app Snapchat has introduced a new way of browsing products through its camera, with a lense that aims to make the shopping experience more personal. App users can already use the platform to try-on digital products and make click-through purchases. According to the site, its users are now engaging with its augmented reality (AR)...
27 Jan 2022
Artificial intelligence (AI) and augmented reality (AR) tech firm Perfect Corp. is teaming up with beauty brand MAC Cosmetics and online product sampling platform SoPost, for a first-to-market personalised product sampling experience. Described as “next-generation product sampling,” the partnership will combine MAC Cosmetic consumers with a...
20 Jan 2022
Artificial intelligence (AI) and augmented reality (AR) tech firm, Perfect Corp. has extended its technical capabilities to now launch a virtual try-on for watches, continuing the company’s expansion into fashion. Using its newest patent-pending AgileHand Technology, Perfect Corp.’s try-on feature allows users to view a 3D digital experience...
6 Jan 2022
Digital fashion platform DressX, together with web3 studio Kollectiff, has revealed a limited edition Metahelmets collection as part of The Metaverse Travel Agency (The M.T.A). Owners of the Metahelmets can wear them an unlimited number of times via DressX’s augmented reality (AR) app, with the first styles already available to purchase through...
21 Dec 2021
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