American Football news and archive

New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...

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Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

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Nike and the NFL extend partnership to 2038

Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...

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Jesse Palmer launches elevated sports apparel line

Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...

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NFL unveils first international grassroots merchandising collaborations

The National Football League (NFL) has expanded its ‘Origins: An NFL Collection’ internationally, with its first non-US collection with London-based brands 37 LDN and Boys Get Sad Too. The limited-edition collection celebrates the NFL London Games 2022 and include two capsule ranges from 37 LDN and Boys Get Sad Too, featuring hoodie and T-shirt...

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Charles Tyrwhitt becomes official New York Jets partner

The New York Jets has signed a multi-year deal with Charles Tyrwhitt to form the first Atlanticantic NFL brand partnership in menswear. The deal spans from the New York Domestic Marketing Area (DMA) to the UK, under the New York Jets’ recently acquired expanded territory rights, meaning that Charles Tyrwhitt is the American football club’s...