American Eagle news and archive

American Eagle signs five-year deal with footballer Lamine Yamal

Fashion and lifestyle retailer American Eagle has tapped Spanish footballer Lamine Yamal as its new global ambassador as part of its continued investment in sports culture. American Eagle has signed a five-year deal with the FC Barcelona footballer, described by the brand as a “historic” move, marking its first multi-year partnership as it looks...

Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Retail

American Eagle targeting back-to-school sales with Snapchat

US retailer American Eagle is teaming up with social media platform Snapchat to connect with students to drive in-store back-to-school shopping. In a statement, American Eagle said it was partnering with Snapchat’s ‘Snap Map’ feature “to meet students where they’re already shopping, connecting, and planning their next move,” by placing more than...

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Business

American Eagle lifts profit guidance

American Eagle Outfitters (AEO) announced that fourth quarter-to-date comparable sales to January 4, 2025, were up in the low single digits, tracking ahead of recent guidance of positive 1 percent. The company said trends across American Eagle and Aerie were positive. As a result, American Eagle is raising its fourth quarter outlook, with...

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Business

AEO Inc. reports growth across all brands for Q3

AEO Inc. reported an increase of 3 percent in total comparable sales for its third quarter, following a 5 percent growth in comparable sales during the same period last year, highlighting the success of the company’s profitable growth plan. The parent company of American Eagle and Aerie, AEO Inc., reported a 1 percent decline in total net...

AEO Inc. reports growth across all brands for Q3

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Business

American Eagle subsidiary Quiet Platforms announces partnership with JLL

Quiet Platforms, a wholly owned American Eagle Outfitters Inc. subsidiary, has announced its partnership with the real estate company Jones Lang LaSalle Incorporated (JLL). In December 2022, the companies announced their cooperation for the new year to accelerate the opening of new fulfilment centres in the US to serve brands in the supply chain...

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Retail

American Eagle and Aerie Carnaby store openings fall through

The highly anticipated UK store debuts for American Eagle and Aerie have been scrapped after the brands’ licensee company AEO EU descended into liquidation in January. The US fashion brands were set to open their first stores in the country at London’s Carnaby location in December. However, the brands’ owner American Eagle decided to terminate...

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People

American Eagle appoints new chief creative officer

Jennifer Foyle has been appointed to the role of chief creative officer of American Eagle Outfitters, effective immediately. Foyle was previously global brand president of the company's Aerie brand, and will now be responsible for overseeing merchandising, design and marketing for both American Eagle and Aerie. She will report to executive...

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Fashion

American Eagle launches Offline By Aerie activewear line

American Eagle Outfitters is launching a new sub-brand called Offline by Aerie. The company is leveraging ist success in cultivating lifestyle brands with Aerie's growing customer demand to create an activewear brand for young women. Offline by Aerie will be a complete line of apparel and accessories, designed for movement and comfort. The...

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Business

American Eagle defers Q1 dividend payment, furloughs employees

American Eagle Outfitters, Inc. has announced that in response to ongoing store closures due to COVID-19, the company is taking a series of actions to preserve financial strength including a suspension of its share repurchase program and deferred payment of the first quarter cash dividend; temporary furloughs of store, field and corporate...