amazon fashion news and archive

Amazon expands Climate Pledge Friendly programme to Europe

Amazon has expanded its Climate Pledge Friendly programme to Europe following the launch last month of the initiative which aims to help shoppers more easily identify sustainable products on the retailer’s website. The programme now indicates over 40,000 Climate Pledge Friendly products across France, Germany, Italy, Spain, and the UK that meet...

28 Oct 2020

People

Amazon appoints Ruth Diaz as head of Amazon Fashion Europe

Amazon has named Ruth Diaz as the new head of Amazon Fashion Europe. Diaz, who has spent nine years at the US retail giant in various positions across marketing and retail leadership, will now be responsible for all aspects of the European fashion business. Working alongside the European Consumer senior leadership, her new responsibilities...

15 Oct 2020

Retail

Amazon ‘Luxury Stores’ launching with Oscar de la Renta

Online giant Amazon is continuing its push into fashion with the launch of its new high-end shopping experience, ‘Luxury Stores’. The new luxury proposition is launching with an invitation-only app for US Prime customers only and promises to offer both established and emerging luxury fashion and beauty brands. The first designer to sign up to...

15 Sep 2020

Fashion

London Fashion Week teams up with Amazon Fashion

The British Fashion Council is joining forces with Amazon Fashion during London Fashion Week to support British fashion designers impacted by the Covid-19 pandemic with a new designer digital storefront. The Amazon Fashion x London Fashion Week digital boutique will support and enable small and medium-sized British fashion designers to showcase...

14 Sep 2020

Retail

Amazon adds new brands to its Common Threads storefront

Amazon Fashion is helping small fashion businesses affected by the pandemic through a partnership with Vogue. The two parties have created a storefront called Common Threads: Vogue x Amazon Fashion to help brands reach customers through curated assortments. Originally launched in May, Common Threads has now grown its roster to feature more...

14 Jul 2020

Fashion

Amazon launches its first global fashion sale

Amazon Fashion has launched its Big Style Sale - a new global initiative the retailer has started to offer consumers around the world savings on numerous fashion purchases. The retailer said that the event is an opportunity for fashion brands of all markets and sizes to expand the reach of their current assortments. Amazon's private label...

22 Jun 2020

Retail

Amazon reportedly planning ‘Fashion Summer Sale Event’ in June

Amazon is reportedly launching fashion summer sale event on 22 June to “jump-start” sales and help provide a revenue boost for its sellers impacted by the Covid-19 pandemic. The retail giant notified sellers Tuesday that it's hosting an invitation-only “Fashion Summer Sale Event”, according to a document seen by CNBC. It’s expected to run...

3 Jun 2020

Fashion

Tommy Jeans launches exclusive collection with Amazon Fashion

Tommy Hilfiger and Amazon have joined forces to launch a capsule collection between Tommy Jeans and Amazon Fashion. Featuring five denim styles, the new capsule is exclusively available at Amazon Fashion's Destination Denim. Inspired by the origins of the Tommy Hilfiger brand, the assortment nods to 80s and 90s vintage looks. Style themes...

25 Oct 2019

Retail

Amazon Fashion launches AI-powered StyleSnap

Amazon introduced its latest innovation in select markets today. The retail giant's fashion category has integrated a feature called StyleSnap to its app to change the way consumers discover clothing online. StyleSnap is powered by AI, using machine learning to find clothing and styles by analyzing a photo. Users simply need to upload a photo to...

15 Oct 2019

Fashion

Amazon Fashion announces experiential "Destination Denim"

Amazon Fashion is going offline. The fashion arm of the global retailer will launch its first experiential event in Berlin later this month. Called "Destination Denim," Amazon Fashion's omnichannel event will include both online and offline offerings over a four-day period beginning on October 24 for customers in Berlin's Kuehlhaus event space....

4 Oct 2019

Fashion

Amazon Fashion presents new basics brand Meraki

Online giant Amazon announced in a press release on Tuesday that it has launched a new European private brand via Amazon Fashion: Meraki is all about clean lines, timeless shapes and quality fabric construction - easy-to-wear premium wardrobe essentials for men and women at a moderate price. Meraki is Greek and means - according to Amazon - ‘...

31 May 2018

Fashion

Drew Barrymore launches lifestyle brand on Amazon

Actress Drew Barrymore has launched a new fashion and lifestyle line called Dear Drew, described as a "love letter to women around the world” on Amazon Fashion. The contemporary collection includes apparel, handbags, luggage, jewellery, lingerie, accessories and hair tools, and is already being compared to Reese Witherspoon's Draper James line,...

25 Oct 2017