AI news and archive

The Fabricant announces winners of AI Design Forward 2026

The Fabricant has announced the winners of Design Forward 2026, an international competition for emerging designers in the fashion industry who work with AI design tools. The 2026 edition marked the competition's debut. An international jury selected ten winners from a pool of 15 finalists. First prize was awarded to Reborn Myths by Tiia...

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Retail|Exclusive

What AI is not going to fix for you in retail

It feels like everyone, everywhere is talking about AI. What it will change, how fast it will move, and how it might solve some of the biggest challenges businesses face today. It’s being positioned as the answer to everything from inefficiency to innovation. There is far less conversation about the other side of that coin: what AI is not going...

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Business

Under Armour partners with Persona AI on humanoid robotics materials research

Sportswear giant Under Armour has entered a research and development collaboration with Persona AI to explore how advanced performance materials can support humanoid robots operating in industrial environments. The partnership will focus on robots designed for physically demanding and high-risk settings, including welding, heavy manufacturing,...

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Business

Tapestry secures AI patent for decision-making platform Mira

Tapestry has been awarded a US patent for Mira, an internal AI platform designed to connect data across the business and support faster decision-making across its brands, including Coach and Kate Spade New York. The patent covers the core architecture of the platform and marks Tapestry’s first AI-related patent and second technology patent...

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Business

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

Featured

Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

Featured

Retail|Report

How AI is redefining the role of physical stores, and what retailers should know

Artificial intelligence (AI) is not only changing how we shop online, but it's also transforming physical retail. While stores are still viewed as essential “anchors” for commerce in 2030, AI, together with shifting consumer behaviours, continues to reshape the purpose of physical retail. A new study released by ICSC and McKinsey & Company,...

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Business|Interview

The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

Fashion

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

Podcast

Podcast: An industry perspective of the role of AI in fashion

The dynamic world of fashion is analyzed by two prominent industry voices: Tara Gonzalez, the Senior Fashion and Social Editor at Who What Wear, and Mandy Lee, a highly respected fashion analyst. Their in-depth discussion spans several critical and emerging topics shaping the industry's trajectory. A major segment of their conversation focused...

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Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....