AI news and archive

AI-powered MySize appoints chief growth officer as it eyes international expansion

MySize, an e-commerce sizing solution company, has named Borja Cembrero Saralegui as its new chief growth officer. The appointment comes as the AI-driven firm looks towards international expansion, marking its next phase of global growth. Saralegui had previously served as the chief executive officer of the sizing tech platform he had...

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Business

AI personal shoppers hunt down bargain buys

Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders. The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specializing in specific tasks and given autonomy to...

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Retail

World Retail Congress: Experts discuss the reality of AI in retail

London - Prior to the event, it was already clear that the theme of AI would be unavoidable at the World Retail Congress in London. Although it is still a hot topic, the hype and initial panic have given way to reflection and well-considered steps. There were certainly advocates and fans of AI. Scott Price, chief executive officer of DFI Retail...

Business

Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...

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Fashion

Pinterest leverages AI to streamline fashion e-commerce

Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...

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Business

Hermès to form an Artificial Intelligence Governance Committee

Data, retail tools, automation of logistics processes, and decision-making support are the main areas in which Hermès uses artificial intelligence (AI). The Parisian group, questioned by a shareholder ahead of the general meeting held in the French capital on Wednesday, April 30, discussed its relationship with AI and future developments. “AI is...

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Fashion

Skechers’ AI shop assistant is friendly, chatty—and watching what you wear

The physical store is not dead, but it is being reprogrammed. Skechers, the U.S. footwear company known less for fashion cachet than for functional comfort, is attempting a digital leap forward with the launch of Luna—an AI-powered retail assistant installed at its new flagship in Singapore’s Punggol Coast Mall. Described as a “personal stylist,...

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Business

ChatGPT to offer buying advice in future

The AI chatbot ChatGPT is trying its hand as a buying advisor, thereby attacking Google’s business. The developer, OpenAI, demonstrated the new function with a search query: “What is the best espresso machine for under 200 dollars that comes close to the taste of coffee in Italy?” ChatGPT then suggested several models with photos, prices and...

People

Avalo names chief commercial officer to introduce its low-input cotton

American AI-powered crop-evolution company Avalo has named textile-innovation veteran Tricia Carey as its chief commercial officer to bring its new low-input cotton to market. In a statement, Avalo said that Carey, who has decades of experience in industry-changing technologies such as introducing cutting-edge fibres like Tencel and pushing...

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Business

Markmi raises 1.1 million euros in seed funding

Belgium-based fashion tech startup Markmi has raised 1.1 million euros in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the US later this year. The round included backing from fashion and tech investors, including Wolf (Luc Van Mol, ex-ZEB), the Torfs family, and tech...

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Fashion

The human cost of digital disruption in fashion

In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...