AI news and archive

Pinterest leverages AI to streamline fashion e-commerce

Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...

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Hermès to form an Artificial Intelligence Governance Committee

Data, retail tools, automation of logistics processes, and decision-making support are the main areas in which Hermès uses artificial intelligence (AI). The Parisian group, questioned by a shareholder ahead of the general meeting held in the French capital on Wednesday, April 30, discussed its relationship with AI and future developments. “AI is...

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Fashion

Skechers’ AI shop assistant is friendly, chatty—and watching what you wear

The physical store is not dead, but it is being reprogrammed. Skechers, the U.S. footwear company known less for fashion cachet than for functional comfort, is attempting a digital leap forward with the launch of Luna—an AI-powered retail assistant installed at its new flagship in Singapore’s Punggol Coast Mall. Described as a “personal stylist,...

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ChatGPT to offer buying advice in future

The AI chatbot ChatGPT is trying its hand as a buying advisor, thereby attacking Google’s business. The developer, OpenAI, demonstrated the new function with a search query: “What is the best espresso machine for under 200 dollars that comes close to the taste of coffee in Italy?” ChatGPT then suggested several models with photos, prices and...

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Avalo names chief commercial officer to introduce its low-input cotton

American AI-powered crop-evolution company Avalo has named textile-innovation veteran Tricia Carey as its chief commercial officer to bring its new low-input cotton to market. In a statement, Avalo said that Carey, who has decades of experience in industry-changing technologies such as introducing cutting-edge fibres like Tencel and pushing...

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Markmi raises 1.1 million euros in seed funding

Belgium-based fashion tech startup Markmi has raised 1.1 million euros in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the US later this year. The round included backing from fashion and tech investors, including Wolf (Luc Van Mol, ex-ZEB), the Torfs family, and tech...

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Fashion

The human cost of digital disruption in fashion

In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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Make It Fair: How UK creative industries are fighting back against Big Tech AI

The rapid technological advancements of the past year have caused a significant global shift, leaving many struggling to keep up. The long-term impact of dominant technologies, particularly artificial intelligence (AI), on specific industries remains uncertain. In the UK, tensions surrounding such a topic have risen in recent months, as the...

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Meta plans stand-alone AI app: report

Meta plans to add an artificial intelligence app to its stable of stand-alone offerings including Instagram, Facebook and WhatsApp, according to a report Thursday by CNBC. Meta is battling rivals including Amazon, OpenAI, Google, and Microsoft when it comes to models for powering AI, and has been incrementally weaving the technology into its...

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Under Armour hires former Estée Lauder executive director to spearhead AI & Analytics division

Sportswear giant Under Armour, Inc. has hired Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to head its new artificial intelligence and advanced analytics division. In her new role at Under Armour, Bacelar has been tasked with building a team of data scientists, engineers and AI specialists to integrate...

Fashion

AI opens 'endless' doors for fashion models, closes others

London-based model Alexsandrah Gondora understands the power of being in "two places at the same time" thanks to an AI replica of herself: "She's doing the hard work so I don't have to!" Fashion designers and retailers can book her digital double for photo shoots without her having to travel or physically be there, Gondora told AFP. It is a...