AI news and archive

Reebok to work on AI, gaming and Web3 experiences through new partnership

Sportswear giant Reebok has announced a new partnership with artificial intelligence (AI) and metaverse tech firm Futureverse that will see the duo work together on a series of AI, Web3, gaming and metaverse experiences for customers. The move comes as Reebok looks to broaden the ways in which customers can interact with its products, bringing...

Business

Balmain unveils AI-powered project for Unicorn sneakers

Luxury brand Balmain has revealed a partnership with Space Runners and American artist Ant Kai consisting of a project that leveraged artificial intelligence (AI) in order to elevate the personalisation of the house’s Unicorn sneakers. Putting to use Generative AI, Balmain and Space Runners aimed to offer “unparalleled freedom” for...

RetailFeatured

5 steps fashion companies can take to launch businesses online, without breaking the bank

The holiday season marks the zenith of retail sales, with 75 percent of shoppers intending to make online purchases. Astonishingly, a significant 33 percent of businesses, including fashion companies, are yet to establish an online presence, resulting in a minimum loss of 10 percent in annual profits. Consequently, the recent surge of 75 percent...

Business

The Very Group to utilise Gen AI to enhance shopping experience

British e-commerce retailer The Very Group has announced the expansion of a collaboration with Amazon Web Services (AWS) that will see it put to use generative artificial intelligence (AI) to enhance and deliver on personalised digital shopping experiences. Through the partnership, the company will launch a new Gen AI Innovation Lab in which it...

Business

Urbanic secures 150 million US dollars to boost AI design

London-based fashion brand Urbanic has closed a 150 million US dollar series C funding round to accelerate the company’s growth and expansion of technology-driven and socially responsible fashion designs. The round was backed by Switzerland’s Mirabaud Lifestyle Impact and Innovation Fund, New York-based public-private hybrid investment firm D1...

Fashion Featured

Global superpowers commit to AI safety regulations

The United Kingdom this week played host to the inaugural International AI Safety Summit, bringing together 28 nations, including global superpowers like the United States, China, and the European Union, in a united effort to address the potentially "catastrophic" risks associated with the rapid advancement of artificial intelligence. British...

Fashion

H&M Group integrates AI for first time with custom clothing creation tool

H&M Group’s print-on-demand merchandise service Creator Studio has unveiled the retail group’s first use of AI, with a generative AI-powered custom clothing creation tool. The new AI tool enables anyone to mock up and produce garments utilising AI-generated custom visual artworks based on text input by the user. Meaning that anyone can play...

BusinessFeatured

Tech tools for combating poor fit and returns: data analytics, AI and VR

About This article was written for FashionUnited by Helen Scurfield, Innovation and Development Director, Asendia. What is causing returns on this scale? A massive 46 percent of US consumers in a recent Harris Poll gave ‘poor fit’ as the prime reason for returning garments, ahead of damage (38 percent) and poor quality (36 percent). This issue...

Retail |In Pictures

Frame opens second London store in Marylebone Village

Californian luxury fashion brand Frame has opened its second London store with a new retail design concept envisioned as a gallery. Located at 94 Marylebone High Street, Frame’s new London flagship features a retail concept conceived by co-founder and creative director Erik Torstensson that utilises AI in the design and development process....

BusinessFeatured

Klarna taps AI for “human shopping experience” with new products

Klarna, the AI-powered global payments network and shopping assistant, is rolling out 13 new products this autumn, including a new AI-powered image search, which allows users to snap, search and shop. The new products were unveiled as part of the company’s ‘Spotlight Fall’ launch and feature new products that build on its “previous applications...

Business

Mango launches conversational generative AI platform

Spanish fashion retailer Mango is taking the next step in its digital transformation with the launch of its own internal conversational generative Artificial Intelligence (AI) platform. The platform, which goes by the name ‘Lisa,’ has been designed to help employees and partners of the retail group make improvements from the development of...

Fashion |In Pictures Featured

Humane debuts ‘Ai Pin’ at Paris Fashion Week

Technology company Humane debuted its inaugural device on the catwalk at Paris Fashion Week – its ‘Ai Pin’ ahead of its full unveiling on November 9. The ‘Ai Pin’ was shown as part of a collaboration with Paris-based fashion house Coperni at their 2024 spring/summer show and worn by supermodel Naomi Campbell, making her the first person outside...