Skims’ advent calendar backlash tests the limits of brand-led pricing
Skims’ advent calendar promised 12 days of surprises. A viral TikTok unboxing instead triggered questions about whether its assortment of hair accessories, keychains and other small items justified the 148 dollars price. The backlash started after creator Kayla Ryan shared a TikTok video opening the calendar, which has now attracted more than...
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