Adidas news and archive

Shein reigns supreme, taking the lead apparel market share in 2024 amidst a tough economy

Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...

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Liverpool FC switches from Nike to Adidas

German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....

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Adidas returns to profitability in 2024, forecasts further growth

German sportswear giant Adidas AG closed its 2024 fiscal year with strong growth in both revenue and earnings, as expected. Management is forecasting further increases for the current year. The figures, presented by the company on Wednesday, came as no surprise, as key data had already been pre-released in January. Last year, the group achieved...

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Adidas unveils new elevated, premium line, A-Type

German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...

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Is Adidas cutting jobs?

The sportswear manufacturer Adidas plans to restructure its headquarters in Herzogenaurach, Germany, and potentially reduce its workforce of 5,800 employees at the location. A company spokesperson stated that specific figures could not be disclosed at this time. However, Manager Magazin and other media outlets, citing company insiders, have...

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Adidas posts strong revenue and profit growth in Q4

Fourth quarter revenues at German sportswear brand Adidas increased by 19 percent, while in euro terms, the revenues grew 24 percent to 6 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 18 percent. The company’s gross margin for the quarter increased 5.2 percentage points to 49.8 percent. Operating profit...

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Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...

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Asos uses 'Test & React' model for exclusive Adidas collection

British online retailer Asos has launched a Design collection in collaboration with German sportswear giant Adidas, created using its Test & React model, which allows brands to quickly respond to trends. Traditionally, it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. Faster...

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Adidas headquarters raided amid German tax evasion probe

The Herzogenaurach headquarters of sportswear giant Adidas have been raided as part of a multiyear probe into alleged tax evasion reportedly worth more than 1.1 billion euros. The European Public Prosector’s Office (EPPO) told the Financial Times (FT) that it was pursuing a “criminal investigation" against a German “corporate group trading in...

Fashion

Adidas makes first physical drop of NFT collection

Sportswear giant Adidas is bringing its NFT (non-fungible tokens) collection to the real world with its first physical shoe drop as it continues to evolve its ongoing partnership with social-lifestyle app Stepn Go. After building excitement with NFT drops, the German sportswear company is launching its first-ever Stepn Go x Adidas co-branded...

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German Environmental Aid files lawsuit against Adidas

Adidas has just suffered a defeat in a trademark case with the US brand Thom Browne, and now the Herzogenaurach-based sportswear manufacturer may soon be back in court. The German Environmental Aid (DUH) has filed a lawsuit against Adidas AG at the Nuremberg-Fürth Regional Court, the association announced on Monday. The reason for the lawsuit is...

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Thom Browne wins another trademark case against Adidas in London

US men’s fashion brand Thom Browne has celebrated another success in its long-running trademark dispute with the German sporting goods manufacturer Adidas AG. On Saturday, the label, which belongs to the Italian Ermenegildo Zegna Group, announced that it had won a case at the London High Court. In a ruling published on Friday, the judge in...