Activewear news and archive

Primark relaunches performance category

Value fashion and lifestyle retailer Primark has relaunched its performance category with its biggest-ever collection across men's, women's and kids to meet customer demand. The 150-piece performance collection features the latest product technical innovations, including four-way stretch, sweat-wicking, breathable fabrics and shower-resistant...

Fashion

HanesBrands expands activewear category with Hanes Moves

Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...

BusinessFeaturedMember

Tala raises 5 million pounds to support international expansion

British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...

Fashion |In Pictures

Pacsun unveils first dedicated men’s activewear line

US fashion retailer Pacsun has launched its first dedicated men’s activewear line tailored to the “dynamic lifestyles of Gen Z males”. Entitled ‘A.R.C.’ (Active. Recreation. Comfort.), the line aims to merge active, recreational, and comfort-focused elements to offer multifunctional, wearable pieces that seamlessly transition from the gym to...

Fashion |In Pictures

Jennifer Sey launches new activewear line

Former Levi Strauss & Co. executive and former competitive gymnast Jennifer Sey has launched her own direct-to-consumer athletic apparel brand, XX-XY Athletics. Sey, who was Levi’s brand president, has launched XX-XY Athletics to offer “best in class” premium casual athletic clothing that also focuses on brand messaging that is “being brave,...

Fashion Featured

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...

Fashion |In Pictures Featured

From hibernation to metamorphosis: Jos Berry discusses lingerie and colour trends for AW25/26

The trade fair season has quickly circled back round again and, over the course of January 20 to 23, took over the fashion capital of Paris, where WSN hosted its slew of multi-category shows filled to the brim with established and emerging brands. One of these events, Salon International de la Lingerie, brought with it an expanded iteration of...

Fashion Featured

How Formula 1 racing has inspired both athleticwear and designer collections

A-list celebrities including Rihanna, A$AP Rocky, Lupita Nyong'o and Heidi Klum came out to watch the inaugural edition of the Las Vegas Grand Prix, held November 16-18 2023, confirming the booming interest in Formula 1 racing in The U.S. Consequently, opportunities for licensing and partnerships with both athletic and apparel brands have grown...

Fashion Featured

Bikecore Style: Pedaling towards a more sustainable future

In recent years, a significant cultural and eco-fueled shift has emerged that is reimagining the way we view, interact, and move within the world around us. As we approach incoming seasons through a more urgent emphasis on sustainability, a focus on intentional design has presented activewear brands an opportunity to rethink classic silhouettes...

Fashion |In Pictures

Lanuuk launches into activewear

Luxury modest fashion brand Lanuuk has unveiled its debut sportswear collection, offering premium activewear that provides “modest coverage without compromising on fashion and functionality”. Lanuuk Athletic has been designed to bring “variety and versatility to the modest activewear industry,” explains the brand, after founders Ayesha Mahomed...

Retail

Red Run to open first flagship at Liverpool One

Women’s activewear and streetwear brand Red Run is opening its first flagship store in Liverpool One this autumn. Red Run has secured a 1,400-square-foot store on Manesty’s Lane at the shopping centre to house its range of versatile, comfortable and high-quality active streetwear for women, including exclusive collections and limited-edition...

Fashion |In Pictures

Tracy Anderson collaborates with Bloch Dancewear

Fitness pioneer Tracy Anderson has unveiled a collaboration with dance footwear and apparel brand Bloch on a women’s activewear line that celebrates physical freedom in movement. The eight-piece Tracy Anderson x Bloch collection takes inspiration from Anderson’s long-standing history of wearing Bloch during her upbringing as a professional...