ACTIVEWEAR news and archive

FP Movement teams up with Hatch on an exclusive maternity collection

FP Movement, Free People’s activewear brand, has teamed up with maternity fashion platform Hatch to launch a limited-edition maternity activewear collection. The 15-piece FP Movement x Hatch collection has been designed to support women navigating through the pregnancy, postpartum and new motherhood journey, while offering women fashion-forward...

Fashion

Smartwool launches hiking sock made from discarded socks

Active apparel manufacturer Smartwool announced the launch of the ‘Second Cut’ hiking sock, its first circular sock made from old, discarded socks sent in by customers. Smartwool intends to shift its business towards a circular model by collecting materials for repurpose and reuse. The brand initiated a take back program in April 2021,...

Fashion |In Pictures Featured

LoveShackFancy launches first branded activewear collection

Womenswear brand LoveShackFancy, known for its vintage-inspired feminine aesthetic, is launching its first branded collection of activewear. After successful collaborations with Beach Riot and Bandier, the fashion and lifestyle brand is branching out on its own with its first curated line of performance wear that merges its feminine signature...

Fashion

H&M Move gets support from football legend Nadia Nadim

Activewear brand H&M Move, launched by fashion group H&M at the beginning of August 2022, was able to win professional football player Nadia Nadim for its team, welcomed by professional footballer Zlatan Ibrahimović. “We are excited to welcome Nadia on our mission to showcase the many benefits movement brings as an individual, community or team....

Fashion |In Pictures

Camila Coelho adds activewear to her fashion label

Brazilian-American influencer Camila Coelho is adding activewear to her apparel brand with the launch of Camila Coelho Sport. The activewear line is created and designed by Coelho and produced in collaboration with Revolve Group, Inc. and launches with a debut 13-piece capsule collection featuring sports bras, tank tops, bike shorts, leggings,...

Business

Delta Apparel appoints new vice president of finance

Delta Apparel has announced the appointment of Jason Bates as vice president of finance for its Delta Group business segment. Bates joins the activewear apparel manufacturer following 20 years of accounting and financial leadership experience, with him most recently serving as director of business planning and analysis, commercial finance at...

Fashion |In Pictures

Fila launches sportswear collaboration with Tala

Disrupter activewear brand Tala, founded by Grace Beverley, have launched a sportswear collaboration with Fila. The limited-edition Fila x Tala collection, dropping on November 9, features retro-inspired products including leggings, bra tops, a track jacket, and sweatshirts, as well as T-shirts, cycling shorts, and joggers, all crafted using...

Fashion |In Pictures Featured

Rita Ora unveils sustainable activewear brand Humans Being

Pop star Rita Ora is launching a sustainable activewear brand called Humans Being, designed to take the wearer “from workout to out-out”. Launching on November 3, Humans Being will offer “fashion-forward thinkers sustainable and stylish activewear designed around people and their hybrid lifestyles,” with performance pieces crafted from...

Fashion Featured

Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets

As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...

Retail

Beyond Yoga opens first store following acquisition by Levi Strauss

One year after its acquisition by Levi Strauss, athletic apparel brand Beyond Yoga has taken its first foray into physical retail. The LA-based brand opened its debut store in Santa Monica on Wednesday at 1409 3rd Street Promenade. The 4,000 square foot store carries the brand’s entire category range including active, lifestyle, maternity,...

BusinessFeatured

US activewear brand Vuori expands to Asia, Middle East, Mexico

US activewear brand Vuori is continuing its speedy expansion with the announcement it has entered China, Hong Kong, Singapore, the Middle East, and Mexico. Shoppers in those markets can now buy from the Southern California-inspired label through branded e-commerce shops. For now, shoppers in China can buy its products exclusively from Tmall. “We...

Business

Lululemon launches new fitness platform

Fitnesswear brand Lululemon has revealed it will be launching a new platform dedicated to providing members with fitness content and products. Launching October 5, ‘Lululemon Studio’ will be accessible through an app, in-person experiences and via the brand’s Studio Mirror product, which already offers on demand and live-streamed classes through...