About You news and archive

Millie Bobby Brown adds fashion to beauty brand with About You collab

British actress Millie Bobby Brown has revealed an expansion to her beauty brand, ‘Florence by Mills’, in the form of a new collection made alongside European fashion retailer, About You. The 76 piece line will feature exclusively on the e-tailer’s site, and includes a range of everyday styles that a press release said were designed with a “...

BusinessFeatured

YNAP, Zalando and About You collaborate on a climate action initiative

Three of Europe’s largest online retailers Yoox Net-A-Porter, Zalando and About You are collaborating on a one-of-a-kind climate action plan to reduce carbon emissions within their value chains and across the fashion industry. The unique industry collaboration will see the three retailers launching a bespoke online learning platform that will...

Business

H&M, Zalando and About You top EU cross-border e-commerce rankings

In its fourth edition of its European e-commerce report, Cross-Border Commerce Europe has highlighted the top 500 players in cross-border performance, with H&M and Zalando sweeping up top spots on the list. According to the organisation, the total online EU cross-border market represented a turnover of 171.2 billion euros in 2021, increasing by...

Fashion

In pictures: Leni Klum x About You

Online retailer About You and model Leni Klum have launched a capsule collection for the autumn/winter 2021 season together. This is the first fashion collaboration of the 17-year-old, daughter of supermodel Heidi Klum, who as a newcomer model already has over one million followers on Instagram. Photo: Fila x MSGM The Leni Klum x About You...

Business

Otto Group reports 20 percent increase in H1 sales

Germany’s Otto Group has reported a strong increase in sales in the first half of the year. The retail and services group, which owns fashion retailers Bonprix and About You, said its worldwide sales increased by 20 percent in the six months to February 28, driven in particular by increased demand in the fashion, living and lifestyle assortment....

Business |ANALYSIS Featured

Germany’s About You sees stock soar on improved annual outlook

German online fashion retailer About You YOUG.DE raised its full-year sales outlook on Tuesday citing strong second-quarter revenue growth. On the back of the news, the retailer’s shares outperformed the national benchmark index – DAX – as well as strong players including Puma and Adidas. It’s worth recalling that the retailer went public in...

BusinessFeatured

About You updates full year revenue outlook after strong Q2 results

Online European fashion platform About You Holding SE upgraded its full-year guidance after the group’s net revenue grew by 51.1 to 55 percent to 390 to 400 million euros in the second quarter. According to the preliminary figures, for the first half-year, net revenue rose by 58.3 to 60.2 percent to 812.1 to 822.1 million euros. Commenting on...

Fashion |In Pictures Featured

About You x Kendall Jenner collection will be available for just 72 hours

German e-tailer About You has linked with Kendall Jenner for the first time to launch a summer capsule collection that will be on sale for just 72 hours. Launching on July 25, the 11-piece capsule includes “cool essentials with an elevated touch”, comprising a mix of shirts, tops, shorts, cropped jumpers, a slip dress and a bikini. The designs...

Business

Fashion Friday: COVID-19 drives digitalisation of fashion brands in Eastern Europe

This month’s Fashion Friday podcast series by Euromonitor International analyses the impact of digitalisation of fashion brands in Eastern Europe. Euromonitor International · Fashion Friday: Accelerating the Digitalisation of Fashion Brands in Eastern Europe Digitalisation became a part of Eastern European fashion brands’ strategy a few years...

Business

German e-tailer About You eyes 4bn euro valuation in IPO

German fashion e-tailer About You has set a price range of between 21 euros to 26 euros a share for its float on the stock market, valuing it at around 4 billion euros. The company, which is owned by Otto Group, said it aims to raise between 600 million euros and 941 million euros via a private placement which it will use to scale its offering...

Business |ANALYSIS Featured

The key to Otto Group’s decision to float About You

Unlike other e-commerce operators, About You hasn’t been able to capitalise on the online shopping boom brought by the pandemic. With their recently announced initial public offering of shares (IPO), the German retailer expects to be perceived as “a recovery play” by investors. “We were not a lockdown winner,” About You’s co-founder Tarek...

Business

German e-tailer About You plans IPO on Frankfurt Stock Exchange

German fashion e-tailer About You has announced plans to float on the Frankfurt Stock Exchange in the second quarter of the year. The company, which is owned by Otto Group, aims to raise 600 million euros with the IPO, which it will use to scale the company’s offering internationally, accelerate the expansion of its software-as-a-service (SaaS),...