There's a first for everything and, in the case of eyewear brand Ray-Ban, that is in the appointment of its first creative director. The position will be filled by hip-hop artist A$AP Rocky, according to a press release. Rocky will reportedly “unleash his avant-garde vision” on Ray-Ban Studios. "I've always admired Ray-Ban for how they stay true...
21 Feb 2025
Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...
25 Jun 2024
On Friday, June 21, 2024, on the sidelines of Paris Fashion Week, rapper A$AP Rocky, the partner and father of singer Rihanna's children, organized his first Parisian fashion show in Karl Lagerfeld's former home. In fact, "American Sabotage," the show's name, signifies the attraction of Americans to Paris, as the capital of fashion. Entering the...
24 Jun 2024
In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...
6 May 2024
Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...
24 Oct 2023
Pacsun has named rapper and entrepreneur A$AP Rocky its first guest director. In a partnership with Rocky’s A$AP Worldwide, the performer and fashionisto will oversee designer collaborations, brand campaigns, in-store activations to support the launches in both the Pacsun DTLA and SoHo stores. Over the next 18 months, A$AP Rocky’s goal will be...
8 Jul 2021
Popular musician and actor Rakim Mayers, known as A$AP Rocky has joined the buy-now-pay-later program Klarna as an investor. A$AP Rocky also spent one day as CEO of the company, encouraging everyone to rediscover the joy of shopping and new styles. He also created exclusive content and fashion inspiration for the Klarna shopping app which...
4 Jun 2021
