11 studios news and archive

11 Studios launches second collection alongside international growth initiatives

Swedish fashion brand 11 Studios, based in Stockholm, has announced the launch of its second collection alongside four strategic initiatives aimed at scaling its international presence and streamlining operations. Founded in June 2026 by co-founder and chief executive officer Caroline Gunterberg and co-founder and creative director Johan Avedal,...

Fashion

Fashion professionals and former H&M creatives launch fashion brand 11 Studios

Swedish fashion professionals Caroline Gunterberg and Johan Avedal have launched 11 Studios, a new Stockholm-based fashion brand. The label debuted its first collection on June 11. Gunterberg spent nearly 12 years at H&M in a variety of roles, including Head of H&M Studios. Avedal previously worked as a creative director at H&M and held art...