PVH
Sales Consultant
Related News
Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing Featuredloading...
Veronica Leoni redefines American minimalism for a new era at Calvin Klein
It has been six years since Calvin Klein ceased operations of its high-end collection line, which, under its final iteration helmed by Belgian designer Raf Simons, carried the unwieldy moniker of 205W39NYC. Despite its avant-garde aesthetic and cult following, Simons’ tenure never fully resonated with the broader Calvin Klein audience. Prior to...
Fashion Featuredloading...
Calvin Klein returns to New York Fashion Week under new creative vision
After a hiatus of nearly seven years, Calvin Klein is making a highly anticipated return to New York Fashion Week. The PHV-operated brand will show its first runway collection under new creative director Veronica Leoni. The last collection it showed was under Raf Simons in September 2018. “This debut represents a new era of innovation and...
Fashion Featuredloading...