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Tommy Hilfiger collaborates with Aleali May to reimagine Tommy Girl
Tommy Hilfiger, which is owned by PVH Corp., has teamed up with guest creative adviser Aleali May, a creative director and consultant, who has worked with brands including Nike, Barbie and the NFL, to reimagine Tommy Girl for a “new generation” with a capsule collection for spring 2025. Originally launched as a fragrance, Tommy Girl became known...
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Calvin Klein names David Savman global brand president
PVH-owned Calvin Klein has appointed David Savman to the role of global brand president. He will succeed Eva Serrano, who is to remain at the label until the end of 2025 to support the transition as an advisor. Savman has been with PVH since 2022, initially taking on the role of interim CEO for the group’s European operations. In this role,...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing Featured26 Mar 2025