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Adidas manager Jochen Denninger dies at 57
Jochen Denninger, most recently vice president of marketing operations at Adidas, has died at the age of 57. Denninger passed away on August 23, according to a post on his LinkedIn profile published by his family on Tuesday. In the post, they expressed their “deepest gratitude” to his marketing operations team, manager Michelle Robertson, and...
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Adidas partners with African Skate Community Waf. for Superstar ADV
Adidas has partnered with African skate community Waf. (Wafflesncream) to create a collaborative edition of the Superstar ADV. Marking the sportswear brand's first partnership with a Nigerian brand and its first with an African skate community, presale for the sneaker launches today ahead of its global release in October. Waf. was co-founded in...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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