adidas Group
Manager, Sports Marketing (New Zealand)
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Adidas raises profit forecast after record sales
Sportswear manufacturer Adidas has become more optimistic for the year following surprisingly strong summer trading. Adidas raises forecast Operating profit is now expected to reach around two billion euros, instead of 1.7 to 1.8 billion euros, as the Dax-listed company announced in Herzogenaurach. Adidas cited better-than-expected business and...
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Video: Adidas x Asos collection reinterpreted heritage for modern style
ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.
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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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