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On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology
Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...
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Fredrik Olsson to join PVH as CEO of EMEA region
PVH Corp. has appointed Fredrik Olsson as CEO of PVH EMEA. Olsson, the company said in a release, will join the company in the fourth quarter and report to Stefan Larsson, CEO of PVH Corp. He will relocate to Amsterdam together with his family and be based in PVH’s EMEA regional headquarters office. Commenting on the new appointment, Larsson...
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Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign
Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...
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