Articles by Vivian Hendriksz
8 ecommerce pricing tactics for boosting sales and profit margins
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Credits: Image: Shopify, via Shopify archive Having a solid pricing strategy is key to succeeding in today’s ever-increasingly competitive ecommerce world. As consumers continue to prioritize finding the best value for their money, online retailers need to ensure their pricing strategy is as effective as possible. Crucial for shaping a brand’s...
Yitty expands into swimwear with debut Shaping Swim collection
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Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...
DKNY signs new partnership with the New York Yankees
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New York-based fashion brand DKNY has entered into a new partnership with the New York Yankees. Through this multifaceted and long-term partnership, DKNY is set to have a presence in Yankee Stadium once again, with a huge billboard on the right featuring the brand’s new logo. The move comes 14 years after DKNY made history as the first fashion...
Christian Louboutin is now a billionaire
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Christian Louboutin has officially become a billionaire. The French designer's eponymous brand, best known for its iconic red-soled shoes, was valued at 3.2 billion USD by investment firm Exor. As Louboutin owns a 35 percent stake in the company, his net worth is now estimated to be 1.2 billion USD, according to a new Forbes report. Opening his...
Represent opens first permanent store in Los Angeles
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British luxury streetwear brand Represent has opened its first brick-and-mortar store in West Hollywood, Los Angeles, which will serve as the brand's flagship store and office space. The new store, which measures more than 3,100 square feet, is the first of three new retail locations Represent is set to open throughout the year. Opening its...
Q&A with George Zimmer, Founder, Chairman and CEO of Generation Tux
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Renting services have become mainstream in modern-day society, seeping into all sectors from staying in virtual strangers’ homes for vacation on Airbnb, to downloading and borrowing books on Kindle, to streaming tv-series on Netflix and listening to music via Spotify. Fashion is no different, with services ranging from Rent the Runway offering...
eBay expands consignment service to include luxury apparel
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eBay has expanded its consignment service to include luxury apparel. The move follows the launch of eBay’s mobile luxury consignment service last December, as the online reseller marketplace aims to leverage increasing consumer interest in pre-loved apparel. Sellers can now request the aid of eBay’s experts to list and sell their luxury apparel...
Perry Ellis International launches newest fragrance 'Blue Label' by Original Penguin
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Perry Ellis International, Inc. (PEI) has launched its newest fragrance, Blue Label, for its Original Penguin brand. The fragrance launch sees the parent company expand the American brand’s fragrance offering in line with Original Pengiun’s brand ethos, "an Original Good Time." The new fragrance is said to have a "vibrant and inviting aura" that...
Sunspel continues US retail push with new store opening in Los Angeles
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British luxury brand Sunspel is continuing its retail expansion in the US with a new store opening in sunny Los Angeles. Located at 3312 Sunset Boulevard in Silver Lake, the latest store opening sees the brand build on the success of its first West Coast store, which opened in November 2023 in Marin Country Mart, north of San Francisco. Marking...
Walmart partners with unspun, leveraging 3D weaving technology to reduce textile waste
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Walmart has announced a new pilot project with textile innovator unspun to reduce the environmental impact of garment production. Through the project, Walmart will work with unspun to see how the company’s 3D weaving machines can be utilized to produce workwear-style pants under a Walmart house brand. A pioneering fashion tech company based in...