Articles by Vivian Hendriksz
Vans unveils new global approach to storytelling with "Always Pushing" ethos
loading... - Fashion
Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...
Lululemon accused of greenwashing in class action lawsuit
loading... - Business
Lululemon Athletica Inc. is accused of deploying misleading greenwashing tactics to make consumers think that it's more sustainable and environmentally friendly than it really is. According to a class action lawsuit filed in the US District Court of the Southern District of Florida last Friday, the Canadian athleisure brand has been taking...
Inditex acquires stake in US sustainable agriculture firm Galy
loading... - Business
Spanish conglomerate Inditex, the parent company of Zara, Massimo Dutti, and Pull&Bear, has acquired a stake in US sustainable agriculture startup firm Galy as part of its wider sustainability strategy. During the company's annual general meeting on Tuesday, CEO Oscar Garcia Maceiras revealed to shareholders that Inditex had acquired an...
Gymshark weighs up US and EU expansion as UK flagship store does better than expected
loading... - Retail
British sportswear brand Gymshark is targeting global expansion with store openings in key retail locations, as its debut store on Regent Street in London performs better than expected. The brand is reportedly "actively looking" for potential locations across the UK, the US and Europe, but is prioritising sourcing the right locations before...
Reimagining a Legacy: Inside Vera Bradley's new brand transformation
loading... - Business | Interview
Any type of change can seem daunting for many, but not for iconic American lifestyle brand Vera Bradley. Keeping up with the shifting needs of today's consumer, Vera Bradley has unveiled a complete brand transformation today, which includes a new logo, in-store overhaul, and renewed digital experience next to a new, elevated range of products...
Puma listed among “World’s Most Sustainable Companies” by Time magazine
loading... - Business
German sportswear brand Puma has been listed in Time magazine's most recent ranking of the "World's Most Sustainable Companies." Compiled by the US news magazine and Statista, the ranking considers a company's key environmental data, its level of transparency, and evaluations from external organizations. Scoring 73.02 out of 100 possible points,...
Australian brand Petal & Pup celebrate 10 year anniversary with special collection launch
loading... - Fashion
Australian women's wear brand Petal & Pup is celebrating its ten-year anniversary with the launch of a special collection. Founded in Queensland, Australia, by Tiffany Henry, together with her mother Robyn, her husband Julian and her uncle John, the brand has expanded rapidly over the last decade, becoming internationally renowned for its...
Nike rehires former senior executive to combat declining sales
loading...
Sportswear giant Nike has reportedly rehired retired industry veteran Tom Peddie in a bid to overturn declining sales. Nike Inc. is said to have brought back the senior executive to manage its retail partnerships after relationships with several external retailers dampened, according to a recent report from Bloomberg, Peddie, who worked at Nike...
Skechers signs footballer Mohammed Kudus for Skechers Football
loading... - People
Skechers has signed West Ham United and Ghana National Team football player Mohammed Kudus to its growing roster of athletes. Set to star in several marketing campaigns for Skechers Football, the footwear and apparel brand, Kudus previously played in Razors from the brand and will now showcase Skechers' new Evolution Pack. Marking a year since...
Uncaged Innovations raises $5.6 Million to advance grain-free leather alternative
loading... - Business
Uncaged Innovations, a biomaterials start-up based in New York, announced that it has successfully raised 5.6 million USD in a seed investment round. The proceeds will be used to fund the commercial launch of the company's grain-based leather as well as the expansion of its team, including its manufacturing team. An emerging next-gen leather...