Articles by Sharon Camara
H&M presents new creative vision in Paris
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For this back-to-school season, H&M is revisiting the fundamentals established at its creation in 1947. Through stores, collections and communication campaigns, the brand wants to highlight its new creative vision. From September 12 to December 2024, H&M will be unveiling its refreshed identity in two Parisian stores that have been chosen to...
Savage X Fenty teams up with Galeries Lafayette and arrives in France
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As part of an ongoing international expansion strategy, Savage X Fenty, the lingerie brand founded by Rihanna, has chosen to partner with French department store Galeries Lafayette. Starting September 12, the deal allows the brand to be distributed in nine Galeries Lafayette stores across France, including stores in Marseille Prado, Béziers,...
French fashion retail: Sales down despite Olympic summer
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Neither the Olympic Games in Paris nor the high temperatures were able to increase customer frequency in stores. The French trade association "Alliance du Commerce" reported a decline in sales for the past summer. The summer of 2024 seemed to bring together several factors that would give the clothing sector more dynamism. Between the Olympic...
Refashion takes its pop-up campus on the road
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This autumn, eco-organisation Refashion that manages waste from the textile, footwear and homeware industries in France, is launching a pop-up campus dedicated to garment repair and circular fashion. The initiative will tour the south of France via an ‘ephemeral campus’ concept. From September 27 to October 28 2024, Refashion's pop-up campus...
Galeries Lafayette and Motier: New management structure with focus on new generation
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Motier, the holding company that owns the Parisian department store chain Galeries Lafayette, is changing its management structure. 97-year-old Ginette Moulin is handing over her role as head of the family holding company to the fourth and fifth generations of the Moulin family. Philippe Houzé, son-in-law of Ginette Moulin, will be the new...
What can fashion expect from the Paralympic Games?
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Following the wrapping of the Paris Olympic Games, which delighted crowds and, as such, proved to be a success, it is now the turn of the Paralympic Games, which are to be held from August 28 to September 8. After an already very fashionable start to the summer of sports, driven by LVMH crossovers and trend-led athletes, what can we expect from...
Applications open for Francophone Young Fashion Designers Competition
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First launched in 2019, the Francophone Young Fashion Designers Competition is back for its second edition. The call for applications is now open, with the final set to take place in October 2024 during the ‘Francophonie Summit’, the event for French-language speakers. To participate in the Francophone Young Fashion Designers Competition,...
Versace appoints Mathieu Baboulène as global director of communications
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To strengthen its presence on the international stage, the Italian luxury fashion house Versace has entrusted its communication to Mathieu Baboulène, an industry veteran with more than 20 years of experience having worked with fashion houses such as Kenzo, Coach, Maison Margiela and Dries Van Noten. After four years as global director of public...
Finalists of CFDA/Vogue Fashion Fund named
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The Council of Fashion Designers of America (CFDA) and Vogue have announced the finalists for the 2024 CFDA/Vogue Fashion Fund. This year marks the 20th anniversary of the prestigious fashion competition. For this special edition, the ten finalists were announced by Melitta Baumeister, the winner of the 2023 CFDA/Vogue Fashion Fund, and...
Lora Sonney wins Ami x IFM entrepreneurship prize
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Designer Lora Sonney has won the Ami x IFM Entrepreneurship Award for her eponymous ready-to-wear brand. Sonney will receive a year's mentoring and 20,000 euros in financial support for her business. For the third edition of the Ami x IFM Entrepreneurship Prize, the jury has rewarded the brand Lora Sonney. Aged under 30, the young designer has...