Articles by Sarah Vandoorne

Communicating about ‘sustainable fashion’ is greenwashing, new chatbot Josie proposes alternative
Antwerp – Sustainability expert Jasmien Wynants and solicitor Judith Bussé have joined forces to combat greenwashing. They are doing so with ‘Josie’, a chatbot that extracts vague or misleading information from your Instagram posts. According to the European Commission, half of what companies write online about sustainability is incorrect. ‘...
BusinessFeaturedMember25 Apr 2025
Fibersort and Trimclean prepare textile world for high-performance recycling
Belgian machine builder Valvan has built not one but two machines that facilitate textile recycling. Fibersort and Trimclean can sort textiles automatically. This is the company's response to impending legislation on textile collection and eco-design. One garment per second, equivalent to about 1,200 kilograms per hour. That's how much clothing...
Fashion Featured27 Sept 2023

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