Articles by Kristopher Fraser
Retailers hiring holiday staff numbers reflective of state of economy
Holiday hiring at retailers has always been a sign of a healthy economy. People are shopping more, seasonal paychecks are putting more money in retail workers' pockets, and retailers have high hopes of ending Q4 with a healthy bottom line. This year with caution over inflation, holiday hiring is looking like a mixed bag, reflective of retailers'...
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Holiday season to see more promotions as retailers try and stay in the black amid inflation
Holiday shopping is a behemoth to reckon with. Between the many holidays for gifting between November and December, it is one of the busiest times of year for retailers. From Black Friday to the day before Christmas, retailers expect peak holiday traffic, and all our hoping to end their Q4 and fiscal years on a high note after the holiday...
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Brides Demand for Intricate Details Currently Driving Bridal Market
New York Fashion Week Bridal returned for its annual slate of white dresses and bridesmaids’ gowns. This season, which officially kicked off on October 11 and runs until October 14, will see collections from top designers including Vivienne Westwood, Monique Lhuillier, Amsale, Reem Acra, Badgley Mischka, Viktor & Rolf, and Ines di Santo. By the...
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Future Market Insights predicts exponential growth for sportswear and workout clothes
Fitness is a multi-billion dollar market. That includes everything from gym memberships to dietary supplements, and, of course, workout clothes. The global workout clothes market is so sizable that Future Market Insights has predicted it will reach 384.8 billion dollars by 2032, growing at a CAGR of 6.2 percent through 2032. The valuation of the...
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How will inflation affect consumer spending?
The multi-million dollar word on every retailer’s lips right now is inflation. Despite the Inflation Reduction Act passing through the House and the Senate, and signed by President Biden, inflation is still poised as an issue for the state of the economy. CNBC recently reported that 70 percent of Americans are looking for extra work to combat...
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Is influencer marketing worth the hype?
Influencer marketing has become a major component of the fashion industry since the birth of the Instagram influencer. Since then, influencer marketing has grown to incorporate other social media platforms, including YouTube and TikTok. With the number of people going viral nowadays and the influencer market becoming so saturated, there’s a...
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COS debuts at New York Fashion Week with see-now-buy-now show
H&M’s COS is on a mission to establish itself further within the realm of established fashion brands. The brand, which launched in 2007, has grown to over 30 markets worldwide. They have become known for their higher-end quality compared to their parent company H&M’s approach to fast fashion. What better way to solidify your place as a fashion...
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Deveaux relaunches at New York Fashion Week
Please, call it a comeback. That’s what Deveaux has been planning for their first runway show since the COVID-19 lockdown. At New York Fashion Week, the brand founded by Andrea Tsao had a relaunch that saw them stepping out of its previously minimalist comfort zone. Founded in 2015, the brand was known for approachable, relaxed silhouettes and...
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Adeam brings East meets West inspiration to New York Fashion Week
It was a season of anniversary collections at New York Fashion Week. There was Dennis Basso’s 40th, Pamella Roland’s 20th, and Adeam’s 10th. For her 10th anniversary, Adeam designer Hanako Maeda returned to New York Fashion Week, a city both near and dear to her heart and business. This runway show was the brand’s first in-person show in almost...
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Pamella Roland celebrates 20 years at New York Fashion Week
Pamella Roland cheers to 20 years in business this New York Fashion Week. In honor of her 20th anniversary, the brand’s designer, Pamella DeVos, wanted a collection that was both a love letter to her 20 years in New York, as well as her customers whom she couldn’t have grown her business without. Pamella Roland looked to New York to inspire her...
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