Articles by Kristopher Fraser
How can sustainability improve supply chain issues?
1 Jul 2022 - Business
Sustainability could be the saving grace of supply chain issues Currently, fashion has more unused goods than ever before. At the PI Apparel conference, an
What do consumers really want from pride month marketing?
30 Jun 2022 - Fashion
Opinion Pride month has come to a close. The annual month celebrating LGBTQIA+ people across the globe saw its celebration of parades, pride merchandise, and
Are retail subscription models long-term viable?
30 Jun 2022 - Retail
Rent the Runway took the fashion industry by storm with its subscription-based retail model. The idea of renting clothes and returning them, decluttering your
Is brand owned resale the future of retail?
30 Jun 2022 - Retail
The resale market is booming. Sites like The RealReal, Grailed, and Vestiaire Collective are seeing consistent growth. Last month, FashionUnited reported the
Terese Sydonna is fighting fashion's inauthenticity
30 Jun 2022 - People
In a post-COVID-19 lockdown world, emerging designers finally have space to shine again. Companies, like Macy’s, are giving them the space to do so with
Composting is the future of fashion packaging
30 Jun 2022 - Fashion
Most fashion items go through packaging and unpacking several times before they reach the consumer, leading to large amounts of unnecessary discarded plastic
Localization is part of retail's future
28 Jun 2022 - Business
Consumer engagement is changing in the digital age. As technology continues to advance, so do consumer expectations. According to McKinsey, 71 percent of
A new biomaterial in fashion: bacterial nanocellulouse
13 Jun 2022 - Fashion
Bacterial nanocellulose probably sounds like a term learned in high school Biology and forgotten about unless you went into a STEM field. Fear not those with
What fashion items are great investment pieces?
10 Jun 2022 - Fashion
With the growth in the resale market, customers are seriously rethinking the investment piece. Those with a penchant for designer items are no longer in the
Retention and leveraging data are main priorities for retailers
2 Jun 2022 - Business
Data management has become one of the most important parts of scaling retail businesses today. Previously, brands were obsessed with acquiring first-party data