Articles by Jennifer Mason
Sustainable goods see decline due to high cost, yet luxury sales grow
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With inflation rates at a forty year high as recession predictions swirl around the financial sphere, it would make sense to see a decline in discretionary spending as the cost of gas and daily essentials rise. While Morning Consult did find that consumers cut back on spending from February to March this year—with US apparel registering a one...
Why Nike designed a sneaker that is made to be disassembled
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On Saturday, the Brooklyn Half Marathon was held in New York for the first time since the start of the pandemic. A young runner in his thirties collapsed after finishing the 13.1-mile race and was later pronounced dead from a suspected cardiac arrest. The man was one of sixteen people taken to the hospital that day, according to the FDNY, amid...
Kappa will be the first single brand official sponsor of US Ski & Snowboard
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The Italian sportswear brand Kappa has signed a multi-year sponsorship deal to outfit the US Ski, Snowboard, and Freeski teams for all Federation of International Skiing events, beginning with the 2022-23 season, and the Olympics, including the 2026 Winter Games that will be hosted by Italy. This will mark the first time that a single technical...
Untuckit to debut first designer collaboration with artist John Robshaw in June
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New York-based clothing brand, Untuckit, known for popularising a permissive casualness through their signature untuckable-friendly shirts, has collaborated for the first time on a designer capsule collection. Three summer styles in a lightweight linen and cotton blend will feature the bohemian touch of luxury textile designer and block print...
Nike requests counterfeiting claims be added to StockX lawsuit while Hermès NFT case moves forward
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Nike asked a federal judge of the US District Court for the Southern District of New York on Tuesday to add counterfeiting and false advertising claims to an existing trademark infringement lawsuit against the online secondary sneaker marketplace, StockX. According to reporting from Bloomberg, Nike legal representatives purchased four...
Levi’s calls protecting reproductive rights a “business imperative”
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In the wake of a leaked draft majority opinion from the US Supreme Court made public by Politico on Monday that appears set to overturn the landmark 1973 Roe v. Wade decision, which has guaranteed federal protections of abortion rights, Levi Strauss & Co. became one of the first companies to take a public stance on the matter. If the decision by...
Magic trade show to make its debut in Nashville
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The Magic fashion trade event hosted by Informa Markets Fashion, the company also behind Project, Coterie, and Sourcing at Magic, will bring a preview of their flagship show to a new and emerging market in Nashville, Tennessee on May 16-17. The show will bring a curated selection of accessible to moderately priced women’s and young contemporary...
How the Elon Musk acquisition could impact Twitter’s fashion advertisers
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Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...
Moda Operandi confirms ban on fur and exotic skins
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Moda Operandi, the e-commerce platform credited with digitizing the trunk show shopping experience, has agreed to stop selling and sourcing exotic skins and furs. The announcement came in a statement released on Monday by PETA, the animal rights activist organization, which says that the luxury fashion retailer confirmed its position to the...
Nike set to release new Billie Eilish collaboration next week
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Nike’s third collaboration with Oscar and Grammy award-winning singer-songwriter, Billie Eilish, is set to drop this coming Monday, April 25. The Nike Air Force 1 Billie pays tribute to Eilish’s love of the 1982 classic, reimagined in a more environmentally friendly version. “The challenge and opportunity with this collection was to respect the...