Articles by Jayne Mountford
Tracing a trend – surrealism in fashion
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Surrealism in art Surrealist art came up in the aftermath of World War I as an artistic and humanistic response to a conflict-plagued society; a literal rejection of reality. According to the Tate Modern Museum website: “Surrealism aims to revolutionize human experience. It balances a rational vision of life with one that asserts the power of...
SS24 Children’s Trends: FIMI Valencia First Communion Wear
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Día Mágico by FIMI is the only fair in the world specializing in first communion and ‘ceremonial’ wear, such as bridesmaid’s dresses, for children. It’s a niche market but one that serves a large world-wide audience. From May 12 to 14, 2023, Feria Valencia held the Día Mágico and FIMI fairs together for the first time, once again cemented...
Runway to retail – Coastal Cowgirl
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The overwhelming popularity of the tv show ‘Yellowstone,’ set in the farmlands of Montana, has inspired a renewed interest in cowboys, their culture and their clothing. It has had a huge impact on various social media platforms where users have taken the look and made it their own. According to Bustle, the ‘coastal cowgirl’ aesthetic began life...
080 Barcelona fashion runway season: spring/summer 2024: four big trends
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The 31st edition of the 080 Barcelona runway presentations took place between May 2 and May 5, 2023; with 25 fashion designers and brands participating. Strong trends in color, print and pattern and silhouette emerged. Here are four of the best. Ice Cream Flavors Icy tones of pink, lime and yellow used in combination was the dominant color...
FW23 runway trends buyers guide: print and patterned tailoring
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In all four fashion cities, New York, London, Milan and Paris, there was a particular emphasis on the ‘anatomy of tailoring,’ with designers re-discovering the value of beautifully cut separates. Call it an antidote to three years of ‘dopamine’ dressing while working from home. The constant parade of impeccably tailored silhouettes in shades of...
Print and patterned tailoring FW23 trends buyers guide
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In all four fashion cities, New York, London, Milan and Paris, there was a particular emphasis on the ‘anatomy of tailoring,’ with designers re-discovering the value of beautifully cut separates. Call it an antidote to three years of ‘dopamine’ dressing while working from home. The constant parade of impeccably tailored silhouettes in shades of...
FW23 ready-to-wear runway trends: black leather, head-to-toe
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During the twentieth century wearing black leather came to symbolize both youthful rebellion and overt sex appeal. The cult of the black leather jacket The black leather jacket shot to fame in 1953 when Marlon Brando wore one in the ‘The Wild One,’ a film about motorbike gangs. The same jacket re-emerged in the 1970s as a punk favorite. The sex...
CPHFW FW23: Street stars show how to style denim
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The runways at the fw23 edition of Copenhagen Fashion Week weren’t the only places to witness great style. Many attendees at the Danish shows made inspirational sartorial choices. Working denim into a show stopping outfit was key. Here are ten of the best. Double denim + faux fur Image: CPHFW fw23/Launchmetrics Spotlight Long haired faux fur...
FW23 runway trends buyers guide: sport inspiration
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Incorporating elements of athleticwear into fashion can be traced back to the 1970s. It was a style that gained traction in the 1980s with the dawn of the hip-hop era. The trend has continued ever since. Virgil Abloh elevated athleticwear to a high-end designer level; then, the pandemic meant that elements of gym and sport’s attire became an...
Fall/winter ‘23 runway trends: four key colors
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Color choices in fashion are still dominated by what we witness in nature and then, in contrast, what we see on our computer screens. This season, there was a renewed interest in tailoring; with outerwear and separates most often executed in neutral tones, often in shades of beige and grey. More directional separates came in shades of rusty...