Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
NYFW SS27 trends: Fringe swings at Monse, Conner Ives, Cult Gaia and more
As NYFW SS27 concludes and the fashion spotlight shifts to London, a clear picture is emerging of the key trends that defined New York. In the wake of the fur ban, designers are turning to fringe to deliver the three-dimensional depth, movement and tactile luxury that fur once provided. From raw, shredded hems to sleek, architectural strands of...
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Venice International Film Festival 2026 features lingerie looks
The 83rd edition of the Venice International Film Festival took place from September 2 to 12, 2026. Italian lingerie label Intimissimi returned as an official sponsor and outfitted several high-profile models in custom gowns constructed explicitly around visible underpinnings. Models in Intimissimi lingerie looks. Right to left: Stella Maxwell,...
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Seoul Fashion Week SS27 trends from Re Rhee, Lie Sang Bong and more
Seoul Fashion Week has become an increasingly important international fashion platform and a serious buying destination for global retailers, with particular interest in the city’s emerging generation of Korean designers. The FW26 edition attracted 99 international buyers from 23 countries, generating reported order consultations worth 7.54...
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Men’s lace-up footwear SS27: from Dior Homme, Egonlab, Louis Vuitton and more
For several seasons, men's footwear was heavily dominated by chunky running shoes, retro trainers and technical sneakers. SS27 suggests a desire for something more refined and considered. Among the various footwear styles shown in the Milan and Paris runway shows for SS27, the classic lace-up in many iterations dominated. The obvious reason for...
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Tokyo street style at Rakuten Fashion Week SS27
Tokyo has long been celebrated for its distinctive street style, but its fashion landscape has become increasingly difficult to define by any single aesthetic. At the SS27 shows, the streets revealed a remarkably diverse mix of influences from both Japanese subcultures and global fashion trends. The legacy of Harajuku’s experimentation remains...
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SS27/FW27 trend prediction: Why camouflage keeps coming back
Originally designed to help troops disappear into their surroundings, camouflage has become one of fashion’s most recognizable — and conspicuous — patterns. Its enduring appeal lies partly in that contradiction: camo suggests utility, toughness and the outdoors, yet removed from its military context, it becomes an instantly recognizable fashion...
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Allotment-Core: SS27 ready-to-wear trend prediction
With less than a month until the "Big Four" SS27 runway season kicks off, a fresh home-and-garden aesthetic is taking root. Dubbed ‘allotment-core,’ this emerging trend steps up as the natural successor to ‘Coastal Grandma’ and ‘Cottagecore.’ The look defines itself through breathable linen, crisp cotton, and intricate crochet pieces—all...
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Copenhagen Fashion Week SS27 trends: Collina Strada, Henrik Vibskov, Baum und Pferdgarten and more
Following a FW26 season that reinforced its position as the unofficial fifth stop on the global fashion calendar, Copenhagen Fashion Week returned from August 3 to 7, 2026, continuing its 20th-anniversary celebrations with 34 collections presenting the vision for the 2027 season. The week marked several notable milestones: By Malene Birger...
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Men's bag trends for SS27, from Dior to Louis Vuitton
Men's bags are no longer a secondary line for Europe's major houses. They have become a strategic segment: lower entry price than ready-to-wear, but the same promise of status, artisanal excellence and statement appeal. The prestige is real enough that top football stars carried them through this year's World Cup. A designer bag now signals as...
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SS27 Men’s double denim trend: Prada, Sacai, Saul Nash and more
Men’s denim continues to evolve through an expanding range of weights, washes, embellishments, and silhouettes. On the SS27 runways, it was shown in a variety of washes from light blue and vintage-inspired finishes to rich, dark indigo tones. Jean silhouettes covered the full spectrum, from wide-leg to skinny fits, while embellishments reached...
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