Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
Black dandyism: Street style stars
As everyone knows, the theme of this year’s Metropolitan Museum Costume Institute Exhibition is ‘Superfine: Tailoring Black Style.’ As recently reported by fashionunited.com, “The term ‘dandy’ refers to an individual who “studies” to dress elegantly. In the 18th century, it was the fashion in high society to dandify Black male servants. It later...
Fashion Featured9 May 2025
Holiday ‘25 trend: Leather takes on fresh colors and dimensions
Leather leads the way as a key material for Holiday 2025. Black leather has long been the gold standard for October/November in-store drops. However, this season, designers have chosen colors ranging from brown to olive shades of green. For Holiday ‘25 the season’s major silhouette will offer proportion play, including broad shoulders. Saint...
Fashion Featured2 May 2025
SS26 Denim Projections: Key Silhouettes, Washes and Details
Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...
Fashion 18 Apr 2025
FW25 designer statement jeans
The fw25 runway collections highlighted the importance of the statement jean. One of the biggest trends of the season was the idea of proportion play, with the skinny jean more or less out of style, replaced by wide, barrel and baggy legged versions. There was a wide range of washes and features. Here are ten of the most interesting. Bluemarine:...
Fashion 16 Apr 2025
FW25 runway trend: Oversized sweaters offer proportion play
Proportion play was a major fw25 runway trend with many designers showing oversized silhouettes, including sweaters. It is a comforting style for consumers to adopt in uncertain times. Its cozy but chic sensibility offers a Scandinavian hygge attitude. Here are ten of the best. Acne Studios: designer, Jonny Johansson Acne fw25 Credits: Acne...
Fashion 9 Apr 2025
FW25 top accessory: Ties and neck scarves
When the fw25 runway season ended mid-March it became clear that when it came to neckwear, two specific types stood out from the crowd, menswear-inspired ties and fancy neck scarves. Women wearing a traditionally male accessory like a tie can be traced back to the nineteenth century and is thought to symbolize empowerment and confidence. The New...
Fashion Featured2 Apr 2025
FW25 Color Trend: Designers have used yellow shades of green as neutrals
In terms of color, and similarly to the last fall/winter season, the FW25 runways of New York and Europe were mostly a somber affair. ’Quiet Luxury’ and Corp Core are still trending. It’s a look that is both chic and sellable, and designers used shades of black, grey and brown accordingly. On the other hand, just like last year, they used a very...
Fashion 26 Mar 2025
PFW FW25 street style denim edition
Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...
Fashion 24 Mar 2025
PFW FW25 Street style trends: Attendees played with proportions
Paris Fashion Week FW25 ended Tuesday March 11, bringing to a close a month-long display, not just of next season’s hottest runway fashions, but also the best of the best of current street style. Store buyers, editors, content creators and other industry professionals showed up in a variety of looks, from head-to-toe designer to unique personal...
Fashion Featured13 Mar 2025
London Fashion Week FW25 trend: Designers get mad for plaid
From heritage and tradition, to youthful rebellion, plaid patterns hold different meanings for different generations of fashion lovers. Beyond its Scottish roots, plaid has been embraced by various subcultures, symbolizing rebellion and individuality, including punk in the late 1970s and fans of grunge in the early 1990s. London designers...
Fashion 28 Feb 2025