Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
FW26 Women’s denim trend report: Diesel, Dior, Balenciaga and more
The big news in denim for FW26 is the return of the slim-leg jean, signaling a shift toward more refined silhouettes in ready-to-wear. The collection features a full spectrum of washes, from light blue to deep indigo, with a continued emphasis on distressing and abrasion. Embellishments like diamante and studs remain prominent, while the trend...
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FW26 Trend: Military parade jackets, Khaite, Etro, Balmain and more
Building on the presence of military-inspired silhouettes in Pre-Fall 26, this direction strengthens into a key statement for FW26, merging decorative tailoring with a sense of authority and heritage. Structured shapes and the ornate detailing of ‘Napoleonic’ jackets align with the shift toward more expressive dressing, while remaining versatile...
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FW26 trend: Statement dressing, ‘80’s style from Balmain, McCartney and more
On the FW 26 runways, designers showed a renewed interest in the bold silhouettes of the 1980s, reflecting a broader shift toward statement dressing. The decade’s defining styles, jewel-toned colors, strong shoulders on blazers and blouses, and the little black dress for evening, conveying female confidence and authority. Embellishments, like...
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FW26 trend: Designers use the peplum for a sculpted silhouette
The peplum made a strong return to the FW26 runways, reflecting fashion’s current interest in sculpted waistlines and controlled volume around the hips. Rather than the ruffled, overtly feminine versions associated with the 2010s, this season’s interpretations felt sharper and more architectural, often integrated into tailoring or streamlined...
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Pre-Fall 2026: Military luxe is a major trend: Olive green, officer details and more
There’s a renewed presence of military- and utilitarian-inspired silhouettes in the Pre-Fall 26 collections; anchored by khaki and olive green as practical, season-bridging hues. The trend is multifaceted, balancing classic officer-style details such as fitted, belted jackets and polished brass buttons, as seen at Veronica Beard—with more...
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PFW FW26 color trends: Saturated shades of wine, purple, cobalt blue and more
Against a backdrop of unsettling world news, Paris Fashion Week became a brief refuge from the relentless news cycle. Coincidentally, this mood was reflected on the runways, where designers gravitated toward saturated colors like red wine, purple, cobalt blue and bright yellow. Sarah Burton, presenting her third collection for Givenchy, grounded...
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MFW FW26 color trends: navy and grey to pink, red and marigold
Milan’s key message this season was a celebration of the modern Italian woman. Whether she is 26 or 62, designers acknowledged that she needs a versatile wardrobe and an equally varied color palette, ranging from black, navy and grey to brighter notes such as marigold yellow and mid-toned pink. Her many moods were captured particularly well at...
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Men’s denim FW26 highlights: Dior Homme, Juun J, DSquared2 and more
In the history of men’s runway fashion, denim has never held greater significance. This was clearly evident for Fall/Winter 2026. The variety of silhouettes, washes, surface interest and other detailing was enough to pique any store buyer’s interest. Here are the highlights from the men’s collections. Credits: Juun J m clp F26 099 ©...
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LFW FW26 color trends: Gothic black, army green, creamy winter white and more
At LFW FW26, the dominant mood was undeniably subdued. Black led the way, with burgundy and brown offering variations. Army green, already prominent in pre-fall 2026 and at NYFW FW26, maintained its influence, reinforcing utilitarian aesthetics. Grey re-emerged as a key player in sharp, tailored suiting, while pairings of navy and sky blue...
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NYFW FW26 Prints & patterns: mixed plaids, animal prints and dark florals
New York City has a new First Lady: Rama Duwaji. The 28-year-old Syrian-American artist is married to Mayor Zohran Mamdani, and since his inauguration in January 2026, she has quickly emerged as a widely cited fashion inspiration. Seated front row at Rachel Scott’s Dotima show with her stylist, Gabriella Karefa-Johnson, she wore a knee-length...
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