Articles by Isabella Naef
Isabella Naef has been the Senior Editor of FashionUnited Italy since 2008. She is in Milan and covers fashion and luxury goods, with a particular focus on financial and economic news and sustainability. A dual Italian and Swiss citizen, Isabella graduated in Political Science from the University of Milan. She is member of the Professional Journalists' Association since 2000, contributing to newspapers and magazines. She is passionate about covering the fashion industry during this dynamic period, where sustainability, Gen Z, and artificial intelligence are paving the way for new and exciting chapters in economic, creative, and trend history.
Gucci champions street style with shoulder-slung bum bags, bare midriffs and double G thongs
The intentions and sentiments are good. “This first show of mine for Gucci introduces a universe of people, archetypes, consumers and dress codes destined to inspire my creative language for the future. It is a beginning, but already a mature one, full of intention,” Demna wrote in a letter on show day. However, it is well known that numbers are...
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Tricker’s enters new era: Roberto Menichetti appointed creative director following stake acquisition
Tricker's now has an Italian touch, with Roberto Menichetti appointed as its creative director. The decision follows a joint investment in the company by James Fayed, chairman of Turnbull & Asser, and Menichetti. They have acquired a majority stake through their investment vehicle, Blu Heartknot Uk Ltd. "Tricker's has an extraordinary history,...
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Creative rebirth of historic brand Sergio Soldano begins at New York Fashion Week
The latest collection of Sergio Soldano intends to usher in a new chapter for the historic Italian label. Unveiled during an event at the most recent edition of New York Fashion Week, the 77 piece line, with 27 accompanying accessories, marks a creative rebirth for the maison, founded in 1968. During the show, held at Printemps New York in...
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Opportunities for Italian luxury grow in India
The Indian market has room for Italian products, spanning from mechanics and luxury to cars and food, including wine and oil. “This is the new frontier for 'Made in Italy',” senator Adolfo Urso, minister for business and 'Made in Italy' (Mimit), emphasised yesterday. He was visiting the Italian pavilion at the AI Impact Summit in New Delhi,...
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Brunello Cucinelli reports 1.41 billion euros turnover for 2025
Brunello Cucinelli reported a turnover of 1.41 billion euros (1.66 billion dollars) for 2025. This represents an increase of 11.5 percent at constant exchange rates and 10.1 percent at current exchange rates. The company's net profit reached 142 million euros, up 10.5 percent, with a sales incidence of 10.1 percent, in line with the previous...
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Lucie and Luke Meier to mentor students of Polimoda's undergraduate fashion course
Lucie and Luke Meier, the designer couple who studied at Polimoda in Florence and led Jil Sander from 2017 to 2025, have decided to return to the Florentine school. Twenty-five years after meeting in Florence, the two creative directors will mentor students of the undergraduate course in Fashion Design as they develop their graduate collections....
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From Bottega Veneta's trademarked Intrecciato to the US patent office's rejection of Naghedi's weave
Naghedi, the US-based bag brand founded by Sara Naghedi in 2016, and the Kering-owned Italian label Bottega Veneta, renowned for its Intrecciato motif, represent two landmark cases in intellectual property. In 2025, Bottega Veneta celebrated the 50th anniversary of Intrecciato, the craftsmanship that defines the brand founded in Vicenza in 1966....
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Maison Margiela drives growth for OTB Group amidst overall revenue decrease
Otb's revenue amounted to 1.7 billion euros (2.01 billion dollars) at December 31, 2025, down 4.8 percent at constant exchange rates compared to 2024. On Tuesday, through a statement, the group which owns the brands Diesel, Jil Sander, Maison Margiela, Marni, Viktor&Rolf, the companies Staff International and Brave Kid, and a stake in the brand...
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Yves Saint Laurent Onstage exhibition explores designer's performing arts passion
At the end of January, the Musée Yves Saint Laurent Marrakech (museum entirely devoted to the work of fashion designer Yves Saint Laurent in Marrakech, Morocco) launched the Yves Saint Laurent Onstage exhibition, dedicated to costumes and set designs for theatre, music hall, and ballet. The exhibition will be open until January 5, 2027. With...
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White Milano opens on February 26 with over 300 brands
Fashion is entering a renaissance—a period of renewal where the next chapters of the industry are still being written. In today’s shifting landscape, success depends on a razor-sharp focus on market shifts, consumer demands, and the emergence of fresh talent. “Thanks to our global scouting efforts, we have brought 130 new brands to the show, all...
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