Articles by Florence Julienne
PFW: At Père-Lachaise, Mossi's show is an ode to life, nature and spirituality
For the presentation of his spring/summer 2027 collection, Mossi Traoré returns to Père-Lachaise. Inspired by the tombs, fauna and flora, the designer celebrates life while asserting an evolution of his business model. The collection is becoming less of an object for commercialisation and more a medium for creation, expression and transmission....
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LATAM Fashion Circle showcases South American brands in Paris
How can the heritage of Latin American artisanal skills be transformed into an offering that can find its place on the international market? This was the challenge Dan Silva set for himself when he conceived his LATAM Fashion Circle project. A project that has now become a reality. When asked by FashionUnited why he named his event LATAM Fashion...
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Circular fashion: how to turn a compliance cost into value creation
As circularity becomes a regulatory requirement, strategy consulting firm Kearney identifies four levers for integrating it into brands' business models. In its Circular Fashion Index 2026 report, the US firm analysed the circularity practices of 241 fashion brands across 21 countries. The result: the most operationally demanding circular...
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Ann Demeulemeester expands its retail network with new Paris store
Following its Milan opening in February 2026, the brand Ann Demeulemeester is opening a boutique at the Palais-Royal in Paris. It will continue its international expansion in 2027. Founded in Antwerp in 1985 by designer Ann Demeulemeester, a member of the Antwerp Six, the house defined its era with a dark coloured wardrobe, blending romantic...
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Jill 2026: Jean-pierre blanc and WSN detail the programme for a new hybrid trade show
As the lines between trade shows, exhibitions and public events blur, the Jill trade show, presented by WSN and conceived by Jean-Pierre Blanc, is focusing on a cross-disciplinary model. Beyond its fashion and accessories offering, the event is supported by a cultural programme and a network of partner venues. This new trade show marks the...
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Circular fashion: Denim Deal expands its approach to include repair with United Repair Centre
Denim Deal is expanding its approach beyond making jeans circular solely through the use of recycled materials. The signing of a partnership with United Repair Centre now integrates repair into its sustainable fashion strategy. This partnership will be announced in Paris during the Denim Deal Days on September 23, 2026. The event is being held...
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Fashion creation prize: city of Paris awards Anthony Calydon and Collectivo
The official awards ceremony for the Grands Prix de la Création de la Ville de Paris took place on Wednesday, September 23, 2026. The Révélation and Engagement Mode awards were presented to Anthony Calydon and Collectivo, while the Révélation Métiers d’Art prize went to Chloé Valorso. FashionUnited had already scouted these three talents. The...
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Rag & Bone opens Paris store amid European direct retail expansion
Following the expansion of its e-commerce and a series of store openings across Europe, Rag & Bone continues its retail rollout with its first Parisian store in the Marais. Rag & Bone is a New York-based brand founded in 2002. Historically known for its denim, it now offers womenswear and menswear ready-to-wear and accessories. Since 2024, Rag &...
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NRF Europe makes Paris the European hub for global and technological retail
From visitor profiles to the solutions on display, NRF Retail’s Big Show Europe aims to position the Parisian trade show within a global retail ecosystem, while asserting its unique European identity and technological focus. The NRF Retail’s Big Show Europe trade show is running until Thursday, September 17 at Porte de Versailles. It is the...
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Paris retail tour: how brands are reinventing physical boutiques as experiential spaces
Ami, Dover Street Market, Nespresso, Coach and Caudalie: ahead of the NRF Retail’s Big Show Europe trade fair, event organiser Comexposium arranged a retail tour in Paris for French and international journalists. The stroll on the eve of the NRF Retail’s Big Show Europe, taking place from Tuesday to Thursday, at Porte de Versailles, demonstrated...
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