Articles by Florence Julienne
Zimmermann accelerates expansion with second Belgian boutique
Following Brussels, Australian brand Zimmermann has announced the opening of a new boutique in Knokke, on the Kustlaan coastal boulevard. This opening is part of Zimmermann's European rollout, which relies on a hybrid model of its own stores* and wholesale distribution. Founded in 1991, the brand is positioned in the contemporary luxury segment....
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End of an era for Mark Thomas, artistic director of fashion brand Carven
Carven, owned by Icicle Carven China France (ICCF), a subsidiary of the premium Chinese brand Icicle, has announced the departure of Mark Thomas. He became artistic director following the departure of Louise Trotter and will leave the house at the end of April 2026. Mark Thomas joined Carven in 2023 as senior designer and Louise Trotter's...
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Maison Margiela targets Chinese market with Shanghai show and four exhibitions
Maison Margiela has inaugurated its first show outside of Paris in Shanghai. The brand is also launching a road trip across China, combining collections, exhibitions and activations. “This is the first time we have held a show outside of Paris,” Glenn Martens, artistic director of Maison Margiela, told FashionUnited in Shanghai. “The brand...
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Decathlon at 50: evolution of a multi-sport retailer's global footprint
The celebration of this anniversary was an opportunity for Decathlon to organise a business-to-business (B2B) event centred on its journey. At 50 years old, Decathlon is formalising a hybrid model at the intersection of retail, industry and services. A French company founded in 1976 in the Nord region, Decathlon is a group majority-owned by the...
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LVMH Prize 2026: MAZ by Manuela Álvarez tests a large-scale artisanal model with Adidas
The collaboration between sports giant Adidas and Colombian designer Manuela Álvarez was unveiled during the presentation of the LVMH Prize 2026 semi-finalists. Positioned between sportswear and South American craftsmanship, the Raíz de Fénix collection is part of an approach that values local culture and empowers its artisans. Who is Manuela Á...
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Children's fashion: CWF launches Kids Around at multi-brand show and opens Paris concept store
Paris - At a show featuring several children's brands, Children Worldwide Fashion (CWF) presented the new collection from its brand, Kids Around. The event took place at the Palais de Tokyo on March 11, 2026. It had a joyful atmosphere, thanks to the children who walked the runway like top models. The French group CWF specialises in the design,...
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Paris Fashion Week: With Matter and Shape, design emerges as a growth driver for fashion
By doubling the number of visitors to the tents in the Jardin des Tuileries during the March 2026 Paris Fashion Week, the Matter and Shape trade show, organised by WSN, has demonstrated the growing porosity between fashion and design. This is not a new phenomenon. Back in 2019, for the Galerie Kreo, Virgil Abloh reinterpreted the design of the...
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Jean-Pierre Blanc returns to the fashion scene with Jill, a new trade show by WSN
From October 2 to 5, 2026, Paris Fashion Week will host a new fashion and accessories trade fair dedicated to collaborations, one-of-a-kind pieces and limited editions. Artistic direction is led by Jean-Pierre Blanc, former director of the Hyères Festival, under the guidance of Frédéric Maus, chief executive officer of WSN. For Blanc, this marks...
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Guilty of creativity: Mossi Traoré puts the fashion system on trial
On Thursday, March 6, 2026, Paris Fashion Week took a surreal turn as spectators watched in disbelief at the "trial" of designer Mossi Traoré. Held at the Paris Court of Appeal, the hearing opened with a laundry list of charges. The prosecution alleged a series of "crimes" committed in the pursuit of fashion: shoplifting Levi’s from Le...
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Firsts at Paris Fashion Week AW26: IFM opens, Co joins FHCM calendar
Each season, Paris Fashion Week welcomes new brands, whether they are joining the Fédération de la Haute Couture et de la Mode (FHCM) calendar or presenting their collection on the sidelines. On Monday, March 2, 2026, students from the Institut Français de la Mode (IFM) and the brand Co kicked off the first day of Paris FW March 2026, unveiling...
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