Articles by Esmerij van Loon
A new start for Berlin Fashion Week
loading... - Business
“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...
Sara Blakely, CEO and founder of Spanx, donates 5 million to help female entrepreneurs
loading... - Business
New York - In an article posted shared through LinkedIn, Sara Blakely, CEO and founder of Spanx, explained her decision to donate 5 million dollars “directly to female entrepreneurs to help their businesses, families and employees.” In the context of a pandemic that is rapidly taking a fatal toll on lives and businesses worldwide, Blakely points...
Lidewij Edelkoort: Green will be the trend color 2021
loading... - Fashion | Trendseminar
Green will be the fashion colour of summer 2021. At least, that's what trend forecaster Lidewij Edelkoort said last Monday during her semi-annual trend presentation 'Green Wave'. The event, organized by Appletizer, was styled with decor representing nature, scenes of gorgeous Dutch landscapes, ironically with a bustling highway in the distance....
Sonia Rykiel : why couldn't the brand be saved?
loading... - Business
Paris - The announcement came on 25 July 2019, the immediate judicial liquidation of the fashion brand Sonia Rykiel left 135 employees in a state of shock as well as a large number of people and lovers of the fashion house both in France and abroad. How did it come to this? There was a crowd at the funeral of Sonia Rykiel on 1 September 2016 at...
Web Summit 2018: Alexander Wang in search of a virtual muse
loading... - Business
Lisbon - Alexander Wang is in search of a company that can build him a virtual muse, as the American designer dreams of having his own influencer who he can dress and have visit the various restaurants and shops he wants to promote to fans. That’s what Wang said on Wednesday at the world's largest internet technology congress Web Summit, which...
Web Summit 2018: 'Soon there will be robots in our stores'
loading... - Business
Lisbon - "In ten years time there will be robots in our stores, what they do there exactly, how they are used, I do not know yet, but they will be there, I'm sure." That's what Daniel Grieder, CEO of Tommy Hilfiger, said on Thursday at the internet technology congress Web Summit that took place last week in Lisbon. Grieger, a self-declared...
Opportunities & obstacles for fashion companies looking to do business in China
loading... - Fairs
A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred...
Lidewij Edelkoort: "Do something with the sleeve"
loading... - Fashion
"Chaos is prevailing in the world and that means that there is chaos in fashion, because fashion reflects the time. No one knows anymore what to deliver or when. The long, warm Indian summer is a fact and I cannot understand why fashion suppliers and retailers hold onto to old delivers under the motto 'the earlier you deliver items to store, the...