Articles by Esmee Blaazer
Esmée Blaazer (1988) studied Fashion Management at TMO European Business School and has worked at FashionUnited since 2009. Over the years, she has held various editorial roles. As Project Manager, she now writes background stories, explaining matters and processes of the fashion industry to newcomers in the sector and students. Topics that are regularly discussed are the future of fashion, sustainability, circularity and legislation. Esmée is also involved in exploring the use of artificial intelligence (AI) in the newsroom.
Arc’teryx brings ReBIRD concept to Norway with Oslo store relocation
Arc’teryx will open a new store in Oslo on June 25, relocating its existing city-centre location to Karl Johans gate, one of the Norwegian capital’s main retail streets. The move introduces Norway’s first ReBIRD repair and care service centre, marking a further step in the brand’s shift towards service-led retail, the brand shared in a press...
Retailloading...
Marimekko celebrates 75th anniversary with exhibition in Japan
Finnish design house Marimekko will open an exhibition in Japan on July 4th to celebrate its 75th anniversary. “Designed as an immersive experience rather than a traditional retrospective, the exhibition highlights Marimekko’s forward-looking approach to the art of printmaking,” the press release states. The exhibition consists of three parts:...
Cultureloading...
Fashion professionals and former H&M creatives launch fashion brand 11 Studios
Swedish fashion professionals Caroline Gunterberg and Johan Avedal have launched 11 Studios, a new Stockholm-based fashion brand. The label debuted its first collection on June 11. Gunterberg spent nearly 12 years at H&M in a variety of roles, including Head of H&M Studios. Avedal previously worked as a creative director at H&M and held art...
Fashion loading...
Toteme to enter menswear with debut collection in August
Fashion brand Toteme, founded by Swedish couple Elin Kling and Karl Lindman, is expanding into menswear, with its first collection set to launch in August 2026. The brand announced this via an exclusive Puck.news feature written by fashion journalists Lauren Sherman and Malique Morris, shared by Toteme on its socials yesterday. According to Puck...
Fashion loading...
Combining work and parenthood: Odette Lunettes' Babies at Work initiative
What kind of employees is Belgian eyewear brand Odette Lunettes looking for? “Authenticity, alongside professional expertise as a prerequisite, is our most important criterion,” says Eline De Munck. “We want someone who is genuinely themselves.” The team is a mix of different backgrounds, ages, appearances and personalities. This diversity not...
People|Interview Featuredloading...
Karlijn Hendriks, head of HR at Hunkemöller: “A little friction can be a good thing”
How important are people to Hunkemöller? “A designer will say ‘no product, no sales’; a property specialist ‘no stores, no shop window’; and marketing ‘no customers, no turnover’. Without the right people in the office and in the stores, however, absolutely nothing happens,” says Karlijn Hendriks, CHRO of Hunkemöller. “I firmly believe that...
People|Interview Featuredloading...
Elodie Janse (HR Omoda and Assem): “Not everything needs to be put into policy”
When asked what her work day looks like, Elodie Janse, HR manager at Dutch fashion and shoe retailers Omoda and Assem, laughs: “My husband sometimes asks that too.” “It strongly depends on what we as a company are working on at that moment.” This quarter, the agenda includes the integration of a recent acquisition of Dutch fashion retailer Mijn...
People|Interview loading...
Loes Bakker, HR and coach at Tally-ho: “I have a different job every day, at the same company”
What does she enjoy most about her work? Loes Bakker, HR and coach at fashion retailer Tally-ho, does not need to think for long. “I derive real happiness from the in-depth coaching conversations with our managers,” she says. “They can even move me to tears, especially when things fall into place.” She also mentions her freedom. “I use Mondays...
People|Interview Featuredloading...
Ellen Haeser: 'Fashion needs to move from chasing trends to creating meaning'
After six and a half years in vocational education, Ellen Haeser is returning to the stage. During Masterly Milano 2026, the speaker and cultural strategist will present From Cradle to Grave – an ode to lifelong, inexhaustible sources of inspiration. This is an audiovisual work focusing on fashion and interiors. With over 45 years of experience...
Culture|Interview Featuredloading...
Lucie Greene on SS27: “The mid-to-high segment is the sweet spot right now” as luxury recalibrates
Luxury in transition, and the mid-high segment ‘a sweet spot’ At the top end of the market, Lucie Greene sees early signs of a revival of the powerhouse luxury brand, albeit in a very different form from recent years. “Luxury has been in a bit of a maelstrom,” the British trend analyst and founder of Light Years says, describing a period defined...
Fashion |Interview Featuredloading...