Articles by Esmee Blaazer
From margins to sell-through: Important figures used in the fashion industry
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On this page you will find key figures used in the fashion industry to monitor and optimise performance, such as sell-through, margin, and turnover, among others. Retailers use numerical analyses to substantiate business decisions, such as making a purchasing plan and budget for the next fashion season. “We sometimes compare choices for budgets...
Web Summit: IWC Schaffhausen on the tokenization of physical products and loyalty
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Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...
Web Summit: Challenges and opportunities of social and live commerce in Europe and the US
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Lisbon - Social and live commerce offers opportunities. That was the message offered by participants in the panel discussion 'Social and live commerce: what will it take to break through in the West?', which took place on November 15 at the technology conference Web Summit. There are two things going on in e-commerce right now, argued Sophie Frè...
Reflaunt and SuperCircle announce joint resale and recycling offering
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Lisbon - Reflaunt, the resale technology solution used by Altuzarra, Balenciaga and Net-A-Porter among others, will join forces with fashion textile recycling platform SuperCircle. The partnership was officially announced during a stage presentation at Web Summit, the largest tech congress held in Lisbon, on Thursday, by SuperCircle co-founder...
Web Summit: The Fabricant reveals plans to launch digital clothing via Zoom
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Lisbon - One of the new products that The Fabricant will launch next year will be digital clothing for Zoom. This was revealed by Adriana Hoppenbrouwer, co-founder and chief marketing officer of the digital fashion company on Wednesday at Web Summit, the technology conference taking place in Lisbon this week. Hoppenbrouwer stated that as many as...
What the fashion industry has to do with microplastics pollution (and everything you need to know about EU initiatives to tackle microplastics)
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The European Commission has microplastics on its agenda. But what initiatives are there to tackle the release of microplastics and what measures are being put in place to reduce the impact of microplastics on the environment? FashionUnited lists them. As always, we start at the beginning: with what microplastics are, why there are concerns about...
From omnichannel to shopping on social media: e-commerce (related) terms explained
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On this page, you will find common or frequently used e-commerce terms (or words related to the topic of online shopping) and their meanings. You can choose to read the article from beginning to end or click on a term from the A-Z glossary to go directly to it. Glossary (A-Z) • Cross-border • Cross-channel • E-commerce • M-commerce / Mobile...
Inside independent retail: What it takes to run a fashion store
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There are various types of fashion stores. We use the term retailers to broadly refer to all those who sell clothing to consumers. Retailers include chains such as Scotch & Soda, H&M and Zara, as well as department stores such as John Lewis, Harvey Nichols and Selfridges. However, the term retailers also refers to independent retailers -...
WGSN and Coloro unveil key colours for AW25/26 season
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Trend forecasting platform WGSN has unveiled the key colours for the autumn/winter 25/26 season together with global colour authority Coloro. "Acceleration" is the overarching theme for the colour forecast, the two organisations said in a press release issued earlier this month. "As the climate crisis brings chaos and strange omens of decline...
Wholesale and retail explained: Definitions, examples, and pricing strategies
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Entering the fashion industry and deciding on how to distribute your products can be complicated. What is retail and wholesale? Who uses them and why? What are retail and wholesale prices and why are they different? In this short background piece, FashionUnited dives into all the above and more. The difference between retail and wholesale 1....