Articles by Esmee Blaazer
The role of color in fashion
19 Dec 2022 - Background
Fashion is one of the most important visual phenomena of our time, and in fashion, color plays a major role. In this background article, we share the difference between primary and secondary colors, discuss color combinations and contrasts, and the influence of color in the fashion industry. Content • Primary, secondary and tertiary colors •...
Spotted on the catwalk: WGSN and Coloro's colour of the year 2024 Apricot Crush
12 Dec 2022 - Fashion
The soft orange shade Apricot Crush has been named colour of the year 2024 by colour authority WGSN in collaboration with Coloro - The Color Code. The trend authority WGSN called the peach hue "restorative, refreshing and energetic" and "a perfect fit now that we are struggling with a range of emotions and uneasiness about the future” in a blog...
A Guide to the Dutch Fashion Market
7 Dec 2022 - Background
BACKGROUND - For anyone looking to start or expand a fashion business in the Netherlands, here is a guide to the Dutch fashion market. Details on the market itself and everything that goes with it such as the shopping behaviour and desires of Dutch consumers, shopping streets, online shopping and, of course, sustainability. Publication date:...
Spotted on the catwalk: Viva Magenta, color of the year 2023
5 Dec 2022 - Fashion
The eye-catching red-pink colour Viva Magenta has been named by colour authority Pantone as the colour of the year 2023 "It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an exciting and boundless hue that manifests itself as a striking statement. Pantone 18-1750 Viva Magenta...
What is the function of fashion trade shows and when do they take place?
30 Nov 2022 - Background
Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...
This is how a fashion brand's collection is created
21 Nov 2022 - Background
BACKGROUND - What is involved in the development of a fashion collection exactly? FashionUnited has covered everything, from the design and production process to the journey your garment makes from the drawing board to the shop shelf, in this background article. We will start at the beginning, with an explanation of what a fashion collection...
Everything about the (traditional) supply chain and the core players of fashion industry
20 Oct 2022 - Background
BACKGROUND- What does the corporate supply chain of the fashion industry look like? Which players are involved and what exactly do they do? In this article, everything about the supply chain is covered. Why do traditional fashion companies that follow the traditional supply chain strategy face a longer lead time and therefore a relatively long...
Fashion: from catwalk to closet
31 Aug 2022 - Background
What is fashion exactly? What influences are there on fashion? What role do Fashion Weeks play? How do trends arise and how do trends find their way into our wardrobe? FashionUnited explains. Contents • Definition of fashion and trends • Trends and acceptance • What influences fashion • What role do Fashion Weeks play? • How fashion trends find...
Spotted on the catwalk: Pantone's colors of the year 2021
31 Dec 2020 - Fashion
The colors Ultimate Gray and Illuminating have been named by Pantone as the colors of the year 2021. A cheerful 'Illuminating' yellow and a cool gray, 'Ultimate Gray', which when combined create an "ambitious color combination," explains Pantone, "combining deeper feelings of thoughtfulness with the optimistic promise of a sunny day". The two...
Web summit on what comes after retail's "Era of Experience"
20 Nov 2019 - Retail
Lisbon - Physical retail and online, or physical versus online. According to Annia Spiliopoulos, Global CEO of the British luxury jewellery brand Links of London and Annastasia Seebohm, Group CEO of the British concierge service Quintessentially (a luxury lifestyle management service for its affiliated members), the luxury market is about the...