Articles by Esmee Blaazer
From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry
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Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...
'Digital Twins': The Digital Product Passport is coming, here is what you need to know
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DPP: The who, what, where and when, and how to prepare The Digital Product Passport (DPP) is coming. All products on the European market will have to be provided with a product passport, also known as a “digital twin”, in the (near) future: a digital file that provides comprehensive information about the environmental impact of a product...
Where is the system change in the fashion industry?
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While reading the Dutch book ‘De mens is een plofkip’ ('Humans are battery chickens'), in which writer and journalist Teun van de Keuken takes a closer look at the food industry, I was repeatedly reminded of the fashion sector. Van de Keuken argues that it is almost impossible to escape the (ultra) processed food that is constantly being thrust...
What exactly does “regenerative” mean in fashion?
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The term “regenerative” is popping up more and more often. But what does it actually mean? And what are regenerative agricultural practices and is there such a thing as regenerative fashion? Many different approaches “‘Regenerative’ is not a defined term,” states Sanne van den Dungen. She is co-founder of Raddis Cotton, an organisation that...
“Sustainable Textiles”: what are next-gen materials, biobased materials and recycled materials? (When is a material truly recycled?)
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“About two-thirds of the raw materials used in the fashion industry are synthetic materials. Synthetic materials, also known as artificial or man-made fibers, are basic materials made by humankind in factories. Unlike cotton and wool, for example, these fabrics do not come from nature. But not everyone knows that synthetic fibers come from...
What if we can wear our favorite clothes for longer?
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Background: A closer look at the EU law 'Right to Repair' that is in the works [and the fashion industry] 1. The Rise of Repair, also in the fashion industry ”Well, I'm obviously in the repair bubble, but I dare say the repair domain is growing,” Sieds Wijnja, founder of repair platform Jafix.com which develops DIY manuals for consumers and...
Sale and special offers: a closer look at the discounting practices in the fashion industry
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Discounting has become somewhat of the norm in the fashion industry today, with clearance culture emerging as the solution to excess stock for many retailers and brands. But could this practice be doing more harm than good? This background piece looks at sale and discounting practices. Contents • In fact, there’s not always a sale on • What...
Danish jewellery brand Lié Studio launches capsule collection in collaboration with Net-a-Porter
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Starting today, Danish jewellery brand Lié Studio will be selling a collaboration collection that it designed with luxury fashion website Net-a-Porter. Lié Studio has announced the news via its newsletter and social media. Together, the two have created five exclusive new pieces of jewellery including a large linked necklace, a matching bracelet...
What is the upcoming Corporate Sustainability Due Diligence Directive (CSDDD) legislation? What does it mean for the fashion industry, and what can you do to prepare?
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Good news from Brussel. ‘A victory for people and the environment.’ Lara Wolters on X, tweet from March 15, 2024: “Due Diligence passed in Council! People and planet prevailed over cynicism. Thanks so much to the Belgian Presidency for all its efforts!” On Friday, March 15, the EU voted in favor of the Corporate Sustainability Due Diligence...
The European Parliament wants EU member states to implement EPR rules more quickly
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The European Parliament has taken another step to tackle the problem of textile waste and food waste within the European Union. The vast majority of the group of people who make EU laws voted in favour of revising waste policy (known as the Waste Framework). This is an important step in the European Union's legislative process. More ambitious...