Articles by Don-Alvin Adegeest
Heritage as currency: Tod's latest campaign banks on next gen nostalgia
A new advertising campaign by Italian luxury footwear brand Tod's is a revelation of the opportunities and tensions facing heritage brands seeking contemporary relevance. The leather goods house has unveiled "Italian Diaries," a campaign that positions its signature Gommino driving shoe within a carefully constructed narrative of international...
Fashion 18 hours ago
Fashion industry faces turmoil as U.S. tariffs bite
The “Liberation Day” tariffs announced by the U.S. administration on Wednesday has sent shockwaves through global industries and financial markets. It precipitated steep stock market declines and raising fears of an escalating international trade war. The U.S. dollar has similarly taken a hit, falling 1.6 percent amid heightened uncertainty....
BusinessFeaturedMember3 Apr 2025
Livestream shopping gains momentum in Europe
Live commerce is reshaping the landscape of online retail across Europe, with livestream shopping emerging as a key driver of engagement and sales. According to a newly released report, The Live Selling Revolution: Whatnot’s 2025 European Market Report, the sector is witnessing exponential growth, particularly among fashion and lifestyle brands...
BusinessMember1 Apr 2025
The myth of circular fashion economics: A 450 billion dollar miscalculation?
New academic research challenges industry's circularity narrative and exposes fundamental economic flaws. Fashion's circular economy model — long championed as the solution that would simultaneously tackle textile waste, reduce carbon emissions and maintain economic growth — may be built on fundamentally flawed economic assumptions, according to...
Fashion Featured31 Mar 2025
A textile recycling podcast targets fashion's circular economy ambitions
Global Fashion Agenda has unveiled a new podcast series examining the technical and systemic challenges preventing widespread adoption of textile recycling in the fashion industry, at a time when regulatory pressure is intensifying across global markets. The Upstream Circularity Podcast, released to coincide with International Day of Zero Waste,...
Fashion 31 Mar 2025
The human cost of digital disruption in fashion
In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...
Fashion Featured31 Mar 2025
Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing Featured26 Mar 2025
ReBound and ESO Recycling forge partnership to advance circular footwear returns
ReBound Returns has unveiled a strategic partnership with ESO Recycling, reinforcing its commitment to circular retail solutions and enhancing compliance with Extended Producer Responsibility (EPR) regulations. The collaboration will enable retailers leveraging ReBound’s omnichannel returns management platform to access ESO Recycling’s expertise...
BusinessMember24 Mar 2025
Loewe confirms McCollough and Hernandez as Creative Directors
The appointment of Jack McCollough and Lazaro Hernandez as creative directors at Loewe, marks the culmination of months of feverish speculation within the industry. The move had been widely anticipated since the American designers announced their departure from Proenza Schouler in January, fueling rumours that they were bound for a major...
Fashion |Opinion 24 Mar 2025
How secondhand fashion is reshaping the global apparel market
The global secondhand apparel market is on an unprecedented growth trajectory, set to reach 367 billion dollars by 2029, according to ThredUp’s annual Resale 2025 report. This sector is expanding at a pace 2.7 times faster than the broader global apparel industry, reflecting a seismic shift in consumer behavior and retail strategies. In 2024...
Fashion |Report Featured20 Mar 2025