Articles by Don-Alvin Adegeest
Don-Alvin Adegeest is a consultant and specialist in brand strategy, communication, and design with extensive experience in the fashion and luxury retail industries. Since 2003, he has collaborated with FashionUnited as a senior editor, contributing analysis, interviews, and in-depth reports focused on the international fashion business. His career includes leadership roles at companies such as Hugo Boss or LVMH giving him a deep understanding of the market and the sector’s value chain.
Eco Age CEO John Higginson on the new era of proof-based sustainability
As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson,...
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Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests
Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...
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Amazon founder launches AI venture Project Prometheus, signalling potential shifts for retail and fashion
Jeff Bezos is returning to the chief executive role with a new artificial intelligence venture, Project Prometheus, a move that could reshape how technology flows into sectors including retail and fashion. According to The Times, the early-stage company has secured 6.2 billion dollars in initial funding, placing it among the world’s most...
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CFDA Fashion Awards 2025: Ralph Lauren, Thom Browne and The Row lead a confident new era for American fashion
The American Museum of Natural History provided a fitting backdrop for this year’s CFDA Fashion Awards, presented by Amazon Fashion and hosted by Teyana Taylor. The 2025 edition balanced legacy and innovation, celebrating enduring figures such as Ralph Lauren and Thom Browne alongside new-generation talent Ashlyn Park. Celebrating American...
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Bangladesh clears charges against 48,000 garment workers amid calls for reform
Bangladesh’s interim government has withdrawn criminal charges against more than 48,000 garment workers, a sweeping decision that workers’ rights groups have hailed as a landmark moment for the country’s embattled apparel industry. The cases, many filed during wage protests in late 2023 that turned violent, had long been criticised as tools of...
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Grace Wales Bonner: A bold new chapter at Hermès menswear
The announcement that Grace Wales Bonner has been appointed Creative Director of menswear at Hermès is not merely another succession in luxury fashion. It is more of a signal. It tells us something about how Hermès sees the future of men’s style, and how it still chooses to operate slightly off the beaten path. Wales Bonner is far from a “safe”...
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Is recovery in sight for the luxury sector? LVMH thinks so
The fashion industry’s mood may be brightening, if only by a few degrees. LVMH, the world’s largest luxury group and the sector’s perennial bellwether, delivered a cautiously optimistic third-quarter report, suggesting that the long-anticipated recovery in global luxury spending may finally be taking shape. After several quarters of challenges,...
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Victoria Beckham’s fashion awakening, from pop star to Paris credibility
When Victoria Beckham launched her fashion label in 2008, the reception was polite at best and sceptical at worst. The former Spice Girl turned designer was, at the time, still considered more tabloid muse than creative visionary, a woman defined by immaculate hair, towering heels, and her infamous refusal to smile. Few in the industry could...
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The hits - and misses - of the Spring Summer 2026 debuts
For months the fashion industry has been speculating, discussing, and looking for clues about what would become one of the most significant fashion weeks of the decade. After a wave of new creative director appointments, everyone was waiting for that a-ha moment — the one that signals a clear shift in direction. Would it be a full revolution?...
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Milan Fashion Week was a season of reckoning and renewal
Milan Fashion Week this September was as much an event behind the scenes as it was on the runway. The tides of fashion have rarely shifted as abruptly as in 2025, and both the spectacle and the machinery of the industry now unfold under intense scrutiny. According to the Camera Nazionale della Moda Italiana, Italy’s fashion industry generates...
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