Articles by Cheryll Mühlen
Cheryll Mühlen studied fashion journalism and has been working in the specialist fashion field since 2013. For many years, she has observed and reported on developments in the fashion industry, with a particular focus on retail, the market, and changes within businesses. For FashionUnited, she meets the people shaping the industry, speaks with leaders about strategies, challenges, and perspectives, and provides context on current developments.
S.Oliver Group co-CEO: “You can’t immediately consult the market on strategic decisions”
Since the Rellecke brothers took over the management of the S.Oliver Group last year, the company has not been taking a cautious approach in its German base of Rottendorf. Brands are being repositioned, structures are being changed and the portfolio is being further developed. In addition to S.Oliver, QS, Comma, Liebeskind Berlin and Copenhagen...
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"We are not running a race": CEO Dieter Holzer on Closed after insolvency
Closed has moved past its insolvency and is realigning, though without breaking from its past. The Hamburg-based denim label is focusing on continuity over a complete restart under the leadership of CEO and shareholder Dieter Holzer, who was CEO at Marc O’Polo until mid-2021. The brand's DNA remains intact. Simultaneously, Closed is developing a...
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Between headwinds and new beginnings: what Düsseldorf Fashion Days reveals about the state of the industry
During Düsseldorf Fashion Days, the Ferris wheel was turning at the Rheinkirmes funfair. A more fitting image for these order days could hardly be found. One moment you are soaring upwards, the next you are heading down. Those who embrace the ride might even enjoy it. However, those who try to control every movement will quickly feel queasy. A...
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