Articles by Alicia Reyes Sarmiento
Adidas collaborations and an abundance of flowers: Exploring Baltic fashion at Riga Fashion Week
loading... - Fashion
Latvia's capital became the epicentre of Baltic fashion from April 8 to 11 for the 33rd edition of Riga Fashion Week, bringing together designers from Lithuania, Estonia and, of course, Latvia, and even Uzbekistan and Finland. The first day's shows were held in the Office Complex Verde, a modern building in the city's business centre, before...
What challenges do retail professionals face in the ‘phygital’ era?
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The lines between physical and digital stores are increasingly blurring, ushering in the era of the "phygital" business model in retail. The premise is clear: renew or die. However, one question resonates: is it possible to achieve this fusion of physical and digital environments without compromising the customer experience? According to a study...
How has Berlin Fashion Week evolved in the hands of the Fashion Council Germany?
loading... - Fashion | Interview
Berlin Fashion Week, which took place in the German capital earlier this month, is not only evolving into a showcase for fashion, but also a driving force for change, innovation and economic development in the region. Until 2022, the German automotive group Mercedes-Benz was the main sponsor of the city's fashion week. Now, under the direction...
Educating fashion students on sustainability: Polytechnic University of Madrid, H&M continue collaboration
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The school of fashion design of Madrid (CSDMM) at the Polytechnic University of Madrid has partnered with H&M for the third consecutive year in launching a programme to promote sustainable fashion. This initiative offers students the chance to develop relevant skills and contribute to positive change in the fashion industry. Under the guidance...
UDIT presents fashion show 'The Eternal' at MBFW Madrid, a conversation with the students
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The collaborative collection presentation between Madrid’s Thyssen-Bornemisza Museum and the students of the University of Design, Innovation, and Technology of Madrid (UDIT), was a must-see event during the city’s fashion week, MBFW Madrid, which wrapped up this past Sunday. At the FW24 edition, the synergy between the museum and the university...
Berlin Fashion Week FW24: avant-garde and diversity
loading... - Fashion | In pictures
From February 5 to February 8, Berlin Fashion Week brought the European fashion scene to the German capital. Over four days, both up-and-coming and established brands presented their creations at a total of 32 events, from intimate presentations to exuberant catwalk shows that characterised the Berlin scene. Avant-garde was key, reflected in...
From 'We Love Flamenco' to the world: exploring the roots and internationalisation of flamenco fashion
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Between a flamenco design's conception to the birth of a flamenco dress, weeks or even months may pass. This artisanal process, carried out by dressmakers and flamenco fashion designers, comparable to that of prestigious haute couture brands, materialises in high-quality garments that have managed to evolve and popularise this attire beyond...
A year of challenges and negotiations: Analysis of 2023 for Inditex
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In addition to being one of the leading companies on a national level, the Spanish fashion multinational Inditex Group is undeniably one of the leading companies on a global scale in the sector, from its position as the parent company of popular fashion brands such as Zara, Massimo Dutti, Pull&Bear, Stradivarius or Bershka. At FashionUnited, we...
Looking back on AI's impact on fashion in 2023
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Artificial intelligence (AI) has not only democratised and undergone rapid development in 2023, but it has also provided a lot to talk about. FashionUnited invites you to take a look at the most relevant events associated with this theme, many of which have laid the foundations for what is in store for 2024. First steps of regulating AI At the...
Is another Black Friday possible? Exploring fashion brand alternatives
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Black Friday, that annual day of massive shopping sprees at irresistible prices, has taken the world by storm, driving retailers to compete fiercely with tempting offers. However, as we celebrate the sales, it is crucial to reflect on the economic and environmental implications of this event, a long list of which reduced profit margins and the...