Articles by Aéris Fontaine
Destree opens its first store in the US
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After setting up shop in Paris and then Seoul, Parisian women's ready-to-wear and accessories brand Destree is making its debut in New York. The opening follows strong demand from its American clientele, who now account for about a third of its global sales. The store perfectly illustrates Destree's "unique and creative vision," the brand...
Don't Call me Jennyfer rebrands back to Jennyfer again
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Don't Call Me Jennyfer is back to being Jennyfer. The women's fashion brand, which survived a bankruptcy, is back with a completely new artistic direction, determined to carve out a firm place for itself in French ready-to-wear. To announce its rebranding, Jennyfer, followed by more than a million followers on Instagram, opted for a 100 percent...
Courrèges returns to Southern California
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Luxury house Courrèges is returning to Southern California, nearly 50 years after opening its first location in the region. In 1975, Courrèges opened its second boutique in the US, choosing to set up shop in the South Coast Plaza neighbourhood of Costa Mesa. Now, almost 50 years later, the luxury house reconnected with Southern California, with...
Courrèges returns to Southern California
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Luxury fashion house Courrèges returns to Southern California, nearly 50 years after opening its first location in the region. In 1975, Courrèges inaugurated its second US boutique, choosing the prestigious South Coast Plaza in Costa Mesa. A newspaper headline at the time proclaimed, "Paris Comes to Orange County." On July 22, 2024, almost half...
Paris: Galeries Lafayette opens pre-owned watch and jewellery space
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Galeries Lafayette Haussmann, the flagship department store of Galeries Lafayette in Paris known for its Art Nouveau Dome, has opened a dedicated space for pre-owned watches and jewellery. On LinkedIn, the Galeries Lafayette group explained that the opening of this new space reflects a strong demand from its clientele. Located on the ground...
Sandro launches AI tool to help customers find their 'ideal size'
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French brand Sandro, owned by the SMCP group, is relying on artificial intelligence (AI) to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find 'the right clothing size'. The tool, powered by AI, allows online shoppers to determine...
Lingerie brand PrimaDonna uses new technologies to help create more inclusive collections
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From its beginnings, PrimaDonna, the flagship underwear brand of Belgian group Van de Velde, has positioned itself on the aspect of inclusiveness even though the term is far from being democratized in the fashion and lingerie industry. More than 150 years after its founding, the company continues to bring together loyal customers and attract new...
Guess sets up shop in South Africa for next DestinationGuess location
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American ready-to-wear brand Guess has unveiled the location of its next '#DestinationGuess'. After setting up shop in a number of European beach clubs and ski resorts over the last few months, the label is now settling in South Africa. In collaboration with its long-standing partner Marcolin, specialists in the production and distribution of...
Sézane opens second US store in Washington DC
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Women's ready-to-wear brand Sézane is continuing to travel the roads of the US to meet its American customers. Following the launch of a short-term base in Austin, Texas, it is now setting up shop in Washington DC. At the beginning of March, Sézane opened a pop-up store in South Congress, one of Austin's busiest shopping areas. The brand is now...
Esmod International secures environmental certification in France
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AFNOR, or the French Standardisation Association, has awarded the Paris-based fashion school Esmod International its ‘Progression 1 star’ ISO certification for environmental and social responsibility. The label recognises Esmod International's efforts to promote a more responsible approach to fashion and its commitment to helping companies and...