Adidas news and archive

Sales decline in North America impacts Adidas' Q1 results

In the first quarter, currency-neutral revenues at Adidas increased 8 percent driven by the strong momentum of the underlying Adidas business, which grew 5 percent. In addition, the sale of parts of the remaining Yeezy inventory generated revenues of around 150 million euros during the quarter. In euro terms, the company’s revenues grew 4...

Business

Adidas raises outlook on better than expected Q1 results

Adidas reported preliminary currency-neutral revenues increased 8 percent in the first quarter. In euro terms, the company’s revenues grew 4 percent to 5.458 billion euros. The company’s gross margin improved 6.4 percentage points to 51.2 percent and operating profit increased to 336 million euros. As a result of the better-than-expected...

Fashion Featured

Adidas collaborations and an abundance of flowers: Exploring Baltic fashion at Riga Fashion Week

Latvia's capital became the epicentre of Baltic fashion from April 8 to 11 for the 33rd edition of Riga Fashion Week, bringing together designers from Lithuania, Estonia and, of course, Latvia, and even Uzbekistan and Finland. The first day's shows were held in the Office Complex Verde, a modern building in the city's business centre, before...

Fashion Featured

Major fashion brands and retailers face growing water-related risks

A pioneering report by Planet Tracker has unveilsed significant water-related risks confronting major fashion brands and retailers, including Adidas, Gap, H&M, Inditex, Levi Strauss, Nike, PVH Corp, Ralph Lauren, and VF Corp. Amid escalating water stress in critical manufacturing regions, the report urges companies and investors to prioritise...

Fashion

Adidas celebrates heritage styles in latest campaign

Adidas is banking on its cultural legacy as it spotlights a series of heritage sneakers in its latest campaign. Adidas Originals pays homage to the brand's iconic footwear styles, the Gazelle, Samba, and Handball Spezial, which have held cultural significance across generations, with some like the Samba, having made a big comeback in the last...

BusinessFeatured

Adidas posts loss, expects to return to top-line growth in 2024

In 2023, currency-neutral revenues at Adidas were flat compared to the prior year, while in euro terms, revenues declined 5 percent to 21.4 billion euros. Annual net loss from continuing operations was 58 million euros compared to net income of 254 million euros in 2022 and both basic and diluted earnings per share (EPS) from continuing...

Business

Thom Browne vs Adidas: A look into the law behind the battle of the stripes

Earlier in January, the next stage in Adidas’ lawsuit against Thom Browne unfolded, another decision in the evolving “battle of the stripes” saga, a story that Dutch law firm Köster had also been following. There has long been a dispute between Thom Browne and Adidas over the stripes, with several lawsuits having already taken place in the US,...

Fashion |In Pictures

Adidas launches Manchester United x Stone Roses collection

British football club Manchester United has teamed up with sportswear giant Adidas to launch a special edition Stone Roses collection, paying homage to the legendary music and culture scene in early 90s ‘Madchester’. The Manchester United x Stone Roses collection includes an Originals Icon Jersey, a tribute to the cover of The Stone Roses'...

Business

Adidas reveals plans to sell remaining Yeezy sneakers

Adidas intends to sell the remaining stock of Yeezy sneakers from its discontinued collaboration with Kanye West, at a minimum of the production cost. The company along with other major brands, severed ties with the musician and fashion designer, also known as Ye, in 2022 following his series of antisemitic remarks on social media. Although the...

BusinessFeatured

Adidas to sell remaining Yeezy inventory after one billion euros currency hit

In a preliminary results statement, Adidas said currency-neutral revenues were flat versus the prior year-level in 2023 despite the drag from the devaluation of the Argentine Peso in the fourth quarter. In reported terms, sales were down 5 percent to 21.4 billion euros in 2023 including the negative translation impact of more than one billion...

Business

Thom Browne allowed to use three-colour stripes despite protest from Adidas

The battle of the stripes continues. Fashion brand Thom Browne has been looking to register its three-colour stripe as a trademark in the EU, but sports brand Adidas wanted to put a stop to it. However, the European Union's intellectual property office blocked Adidas' attempt, allowing Thom Browne to use the stripes, WWD reported. The reasoning...

Business

Adidas responds to accusations that sports shoes contribute to 'deforestation and modern slavery'

German sportswear manufacturer Adidas is allegedly contributing to the exploitation of workers and destruction of the Amazon with the production of its sports shoes, according to a report by the investigative journalism platform Follow the Money. The media platform claimed that the leather of the Gazelle and Spezial trainers came from Brazilian...