Video: BOF discusses the consumers’ revolutionised path to purchase
By FashionUnited
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In this video, The Business of Fashion’s (BOF) host Robin Mellery-Pratt discusses the consumers' revolutionised path to purchase from social commerce, in-app transactions, live streaming channels and store associate video links, to voice commerce and biometrics with Maria Prados, vice president of global retail e-commerce at Worldpay and Shanu Walpita, fashion communication and innovation lecturer at the London College of Fashion.
Watch the video below.Video: The Business of Fashion via YouTube
Photo credit: The Business of Fashion, Facebook