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eBay launches eBay Authenticate

As more customers turn to the secondhand market to get their hands on luxury goods, especially handbags, the question of how to tell if a bag is authentic and not counterfeit arises. Today, eBay has made that question easier to answer with the launch of eBay Authenticate, a white glove authentication service designed to help the marketplace's hundreds of millions of active buyers shop with confidence for luxury handbags.

eBay sellers can now utilize the service to list luxury handbags and wallets valued at 500 dollars or more and receive 80 percent of the final selling price when selling luxury handbags from 12 high-end brands, including Balenciaga, Burberry, Céline, Chanel, Christian Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, Prada, and Valentino. For a limited time, the service will accept luxury handbags valued at 250 dollars or more and sellers will receive 90 percent of the final sale price.

Items verified by ebay Authenticate are marked with an "Authenticity Verified" label and are backed by a 200 percent Money Back Guarantee.

"We're making it even easier for our buyers to shop quickly and confidently for luxury handbags," said Laura Chambers, vice president of consumer selling at eBay. "With tens-of-thousands of high-end handbags currently available, eBay is primed to boost customer confidence in selling and shopping for an amazing selection of designer merchandise. We also believe our sellers will love this service, as it provides them with a white-glove service when selling luxury handbags. We're looking forward to expanding this program to other brands and categories next year."

Prior to eBay Authenticate, eBay's sole program to help prevent the purchase of counterfeit goods was their Verified Rights Owner (VeRO) program, which allowed more than 40,000 rights owners to quickly report possible counterfeit goods. Additionally, eBay's prior collaborations with the CFDA for "You Can't Fake Fashion," have celebrated original design and raised awareness about authentic fashion.

photo: via PR Newswire