Dressing a celebrity for the Met Gala, the annual fundraiser for the Costume Institute of the Metropolitan Museum of Art in New York, always means increased media exposure for a brand. However, some outfits generate more buzz than others, leading some brands to get more return on their Met Gala investment. […]

The Copenhagen Fashion Summit, one of the biggest events about sustainability in fashion, celebrated its 10th anniversary this week with a revamped two-day format. The milestone inspired most participants to take a look back at the achievements and mistakes they made over the last decade and how they […]

Amsterdam - Levi’s is launching a new feature on its website that will allow shoppers to customise their own pair of "greener" jeans using laser finishing technology. The feature, announced by Levi’s president of direct-to-consumer, Marc Rosen, on Wednesday at World Retail Congress, will allow online […]

Kylie Jenner is looking to expand her empire. After reaching billionaire status with her beauty brand Kylie Cosmetics, the 21-year old filed for trademarks for “Kylie Baby” and “Kylie Baby by Kylie Jenner”, according to the US Patent and Trademark Office. WWD reports that the trademarks were filed for […]

French luxury group Kering said Wednesday that it would only hire models aged 18 and over "to represent adults" from 2020 on, reinforcing its ethical stance in a sector-wide issue. "We are conscious of the influence exerted on younger generations in particular by the images produced by our houses," […]

Amsterdam - “I’d like to make a prediction,” said Yoox Net-a-Porter CEO Federico Marchetti on Tuesday at the World Retail Congress. “Today we see labels like ‘British made’ or ‘Swiss watches.’ I think that one day we will see another label: 'made by humans'”. According to Marchetti, despite continual […]

INTERVIEWCan fashion help to make the world a better place? UK-based brand Mayamiko certainly thinks so. The company founded in 2015 by Paola Masperi does everything in its power to make clothes in an ethical and environmentally-friendly manner. Always produced in limited quantities, Mayamiko’s clothes […]

French luxury conglomerate Kering has published new animal welfare guidelines to ensure and verify the humane treatment of animals across its supply chains. The Kering Animal Welfare Standards are the group’s first-ever set of full standards covering animal welfare for luxury and fashion and have been […]

Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the pie. Collaborations with celebrities like actors, pop stars and sports stars are a win-win situation for both as the former increase their popularity […]

LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help design a single collection, fashion companies are now forming long-term partnerships with them, appointing […]

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