American retailer Target, known for its designer collaborations, has unveiled that Lilly Pulitzer, known for its vibrant, sunny prints will be its collaborator for spring 2015, with a limited-edition line featuring 15 exclusive prints that have been created by Lilly Pulitzer artists specifically for […]

ASA, the UK advertising watchdog, has forced retailer Urban Outfitters to pull an online intimates ad from its site that featured a skinny model, claiming her "inner thigh gap" promoted an image that was "irresponsible and harmful”. The Advertising Standards Authority received a complaint about the […]

Whilst most luxury brands are associated with high quality merchandise, a unique retail experience and excellent customer service, a new joint study from the Luxury Institute and marketing firm Epsilon, has found that many labels may be missing out on sales by not understanding who their top customers […]

The iconic red-soled footwear label Christian Louboutin has announced the launch of a new online project to encourage its growing social media followers to populate its website and boost sales. Christian Louboutin has teamed up with Olapic, a three-year old start-up company, to help incorporate images […]

Global sportswear brand Puma has entered into a joint venture with United Legwear and Apparel Co. in North America to produce, market, distribute and sell its Puma children’s apparel, expanding upon its 13 year partnership which has included socks and bodywear. Launching as Puma Kids Apparel NA, the […]

REVIEW It may be cold outside, but January brings a seismic shift in fashion, with the old winter collections making way for new spring deliveries. The department stores are already displaying the season's key styles, and below is a summary of the trends that have made it from the catwalk to the stores. […]

Change is underway for one of the world’s most prominent fashion week’s Mercedes-Benz New York Fashion Week. Not only will the event move to a new “downtown” location this September from the Lincoln Center, but the title of the semiannual fashion event is set to become New York Fashion Week following […]

Adidas and long-term collaborated Stella McCartney have unveiled a new athletic collection, dubbed Adidas StellaSport. The diffusion collection is targeted a younger audience than Adidas by Stella McCartney range and offers a variety of sportswear, footwear and accessories designed to be worn both in […]

2014 proved to be quite the pivotal year for French luxury house Louis Vuitton with its new creative director Nicolas Ghesquière creating a flawless transition when he stepped in, leading to Luxury Daily naming the brand Luxury Marketer of the Year. The American website’s looked at the brand’s marketing […]

Luxury brand Montblanc is entering the wearable technology market with the introduction of a smartwatch strap for its for analogue watches. Rather than putting the wearable technology directly into one of its luxury timepieces, Montblanc has decided to enter the market with a functional e-strap, to […]

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