MFW news and archive

AW24 in social media: Between fashion fatigue, K-pop dominance and ‘tradition’

When the autumn/winter season for women begins following men's fashion week and couture, there is often a certain fashion fatigue in the air. Social media has already been inundated with a flood of content for weeks, so the question arises as to what a brand can do to stand out from the crowd. Last year, the key to this was concentrated star...

Fashion Featured

Key Trends: Animal prints, cocooning and more at Milan Fashion Week FW24

According to The Guardian, it was down to Giorgio Armani to sum up the FW24 edition of MFW. “For me, what fashion can do is convey a sense of renewal, but also joy. We aren’t changing the world, nor can we solve the world’s problems, but we can give people a moment of lightness, the feeling of being different, new and even more beautiful. These...

Fashion

Trendstop Fall/Winter2024 Milan Fashion Week Overview

Trendstop brings FashionUnited readers a look at Milan Fashion Week’s Fall/Winter 2024 collection highlights. Joy and strength were Milan Fashion Week’s watch words as designers explored how fashion can play its part in bringing a sense of positivity to difficult times. Marking a time of renewal and starting afresh, collections were injected...

Fashion |In Pictures Featured

Silver rush, Wild West & down to earth: Street style trends of the AW24 fashion weeks

While the autumn/winter 2024 season of the 'Big Four', the leading fashion weeks in London, New York, Milan and Paris, is still underway, it is already possible to identify clear trends that guests at each of the catwalk presentations were focusing on. Whether it was an open commitment to the metallic colour silver, an oversized bag as a...

Fashion Featured

Milan Fashion Week FW24: Key colors and fabrics

Milan Fashion Week FW24 ran from Tuesday, February 20 through Monday, February 26, 2024. Of the 58 collections and 2,742 looks presented, most of the buzz centered on a handful of shows, including those at Prada, Bottega Veneta and Moschino. Adrian Appiolaza took over at Moschino less than four weeks before the show. He was quoted as saying that...

Fashion

Trend takeaways from Milan fashion week FW24

Milan Fashion Week's catwalk shows wrapped up Sunday, providing an early glimpse into women's looks for Fall/Winter 2024-2025. Here are a few of the top trends. Transparency Despite chilly fall and winter temperatures, designers went all out for the see-through trend, whether at Armani, Prada, Gucci or Alberta Ferretti and At Dolce & Gabbana, it...

Fashion |In Pictures

In Pictures: Adrian Appiolaza's debut Moschino collection nods to heritage of late founder

Adrian Appiolaza's debut collection for Moschino paid homage to the work of Italian fashion designer and founder: the late Franco Moschino. The eponymous designer left behind a rich legacy after his death in 1994, particularly in the form of fashion pieces that often had a humorous and loving message. "Today, Franco Moschino's universal,...

Business

Milan Fashion Week launches anti-discrimination initiative: 'Results within a year'

Three Italian organisations have signed an agreement that aims to promote equality within the fashion industry. The Italian Fashion Council (Camera Nazionale della Moda Italiana, CNMI), nonprofit African Fashion Gate (AFG) and the Italian government's anti-discrimination agency (Ufficio Nazionale Antidiscriminazioni Razziali della Presidenza del...

Fashion

Milan's latest Fashion Hub, an innovative space to foster talent, is open to the public

The Camera Nazionale della Moda Italiana’s Fashion Hub is taking place alongside Milan Fashion Week. The influential space aims to foster innovative projects and talents during the city’s biannual fashion weeks and is open to the public. Supported by the Ministry of Foreign Affairs and International Co-operation and the Italian Trade Agency, the...

Fashion Featured

Milan Fashion Week kicks off despite an uncertain outlook for luxury

Milan - Milan Fashion Week kicked off its runway shows Wednesday with the fashion set tackling a fresh round of sashaying, posing and air-kissing -- even amid an uncertain outlook for luxury. On the first day of women's shows, two anti-fur activists stormed the Fendi catwalk before being forcibly removed, while outside the venues, traffic...

Video

Video: Emporio Armani FW24

In this video you can see Emporio Armani’s FW24 collection presented at Milan Fashion Week. FF Channel via Youtube Promotion Read more about Emporio Armani on their brandpage

Video

Video: Prada FW24

In this video you can see Prada’s FW24 collection presented at Milan Fashion Week. FF Channel via Youtube Promotion Read more about Prada on their brandpage