Fast fashion news and archive

Shein in focus as France fights back against fast fashion

With jaw-droppingly low prices and a seemingly endless selection of trendy clothes, Shein has taken the world by storm -- and found itself in the crosshairs of French lawmakers who want to curb the excesses of fast fashion. Customers love the Chinese-founded firm's massive catalogue of ultra-cheap items, from 8 dollar sundresses to 48-cent...

Business

Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...

Fashion

French parliament votes to slow down fast fashion

France's parliament on Thursday backed a string of measures making low-cost fast fashion, especially from Chinese mass producers, less attractive to buyers. The vote makes France the first country in the world "legislating to limit the excesses of ultra fast fashion", said Christophe Bechu, minister for the ecological transition. Key measures...

Fashion

France is one step closer to taxing fast fashion

As the curtain closes on Paris Fashion Week, the French government advanced a step closer to imposing penalties on fast fashion producers. Proposed on Monday by parliament ministers, a new bill suggests fines of up to 10 euros or 50 percent of the selling price of garments for major players like Shein, aiming to counterbalance their...

Fashion |Opinion Featured

France's 5 euro fast fashion tax - A game changer for sustainable fashion?

In a pioneering move to counteract the detrimental effects of fast fashion, France has introduced a proposed levy of 5 euro on each fast fashion item sold. Spearheaded by French MP Antoine Vermorel Marques and backed by the Horizons Group, this tax proposal is a decisive statement against the environmental and social havoc wreaked by fast...

Business

Australian environment minister warns clothing industry 'must roll back fast fashion'

Tanya Plibersek is considering regulating the garment industry. The Australian environment minister spoke of a possible levy on the sector, which is responsible for between 4 and 8 percent of global CO2 emissions, as reported by ABC News. Australia has a fast fashion problem. The average Australian buys 56 garments every year and, according to...

BusinessFeatured

Naumy's success story: Behind the scenes of a rising fast fashion powerhouse

Naumy's name is on everyone's lips. The French fashion budget retailer, offering a wide range for women, men, and children, has made a notable entrance into the market by daring to compete with Shein and Primark. With the ambition to open 100 stores in France and the recent inauguration of three stores in Belgium, Naumy eventually intends to...

Fashion

Charity shops under scrutiny for high prices and low quality fashion

The allure of charity shops, once a treasure trove for bargain hunters, is waning as an investigation led by Telegraph Money investigated seven stores across London to unveil a surprising trend of overpriced items and a glut of poor-quality fast fashion. The British Heart Foundation's Dalston store had a Primark fleece listed at 10.50 pounds,...

BusinessFeatured

New US bill aims to regulate ‘fast fashion’ in Washington

A new Washington bill sponsored by state representative Sharlett Mena has been introduced in an attempt to regulate the fast fashion industry in the way of securing a more sustainably transparent future for the sector. The requirements of the bill, a hearing for which Mena held on Thursday, specifically address fashion manufacturers doing...

Fashion Featured

In the name of discretion: how luxury brands offload stock

Images of unsold inventory, with garments piled high like those that end up in landfills, are mostly associated with fast fashion brands, known for their high-volume goods. However, luxury brands face similar issues of excess stock, especially in times of weakened consumer demand. Luxury brands often employ discreet and strategic methods to...

Background |Long read

How (not) sustainable is the fashion industry?

Fashion and 'sustainability' don't actually go together. A garment is usually made in such a way that it quickly goes out of fashion. In the fashion industry there is not only stylistic obsolescence, but also technical obsolescence. Some clothing is of such low quality that it tears, pills or loses its colour after a few wears and washes. Ideal...

Fashion

IFM Fashion Reboot 2023: French minister outlines public policy for fashion

"If we want to send out market signals, we're going to have to work on taxes to help consumers move towards responsible fashion", Olivia Grégoire, the French minister responsible for small and medium-sized businesses, trade, craft industries and tourism, said at the Fashion Reboot 2023 organised by the Parisian fashion school Institut Français...