Fashion
Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'
According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...
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Fashion
From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026
While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...
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